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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  480 I Am Legend Movie 39,099.7 0.0 N/A  
  1238 I Can't Believe It's Not Butter Mediterranean Blend Margarine 18,994.1 4,874.2 289.7  
  786 I Now Pronounce You Chuck & Larry Movie 27,853.8 0.0 N/A  
  1586 Iams Digestive Care Dry Cat Food 14,542.8 0.0 N/A  
  1614 Iams Dry Dog Food 14,311.1 178.7 7,910.7  
  1215 Iams Healthy Naturals Dry Dog Food 19,273.6 0.0 N/A  
  1785 IBM Bladecenter Series Computer Systems 12,736.2 448.3 2,741.3  
  295 IBM Business Services 59,243.1 17,202.8 244.4  
  1122 IBM Computer Services 20,570.5 67,600.7 -69.6  
  871 Idearc Business Services 25,391.5 249.5 10,076.5  
  1297 IDT PennyTalk Telephone Services 18,038.9 6,573.9 174.4  
  154 Ikea Stores - Home Furnishings 91,989.0 66,973.3 37.4  
  1461 Illinois, State of Lottery 15,857.5 16,858.8 -5.9  
  475 Imitrex Prescription Drugs - Human 39,622.2 92,161.0 -57.0  
  1913 In The Land of Women Movie 11,768.9 0.0 N/A  
  1866 In The Valley Of Elah Movie 11,990.8 0.0 N/A  
  1271 Incharge Debt Solutions Credit Services 18,527.5 12,083.8 53.3  
  1268 Infiniti FX Series Trucks 18,549.7 72,925.1 -74.6  
  126 Infiniti G Autos 101,142.3 49,877.1 102.8  
  558 Infiniti M Series Autos 35,829.8 34,670.2 3.3  
  591 Infiniti QX56 Trucks 34,618.1 7,114.6 386.6  
  596 ING Direct Bank Services 34,508.6 28,347.4 21.7  
  741 ING Financial - Investment Services 29,272.6 16,582.0 76.5  
  101 Ingles Sin Barreras Recordings - Direct Response Product 111,100.3 97,749.6 13.7  
  547 Intel Centrino Computer Hardware 36,100.3 11,234.8 221.3  
  1371 Intel Core 2 Computer Hardware 16,935.1 33,404.3 -49.3  
  255 International House of Pancakes Restaurant 64,291.6 77,516.7 -17.1  
  998 Intuit Quickbooks Computer Software 22,622.6 671.1 3,270.8  
  544 Intuit Quicken Computer Software 36,182.4 32,448.8 11.5  
  1185 Invasion Movie 19,690.6 0.0 N/A  
  886 Invisalign Dental Services 25,114.4 17,548.3 43.1  
  1412 Invisible Movie 16,495.1 0.0 N/A  
  1639 Invista Stainmaster Carpets 14,060.7 5,272.7 166.7  
  453 IO Digital Cable TV Services 41,455.1 44,615.7 -7.1  
  58 ITT Technical Institute 151,305.6 147,142.6 2.8  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.