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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  904 J&R Music & Computer World Stores - Electronics 24,722.3 24,920.7 -0.8  
  1257 Jack Daniels Bourbon Whiskey 18,655.0 18,297.4 2.0  
  129 Jack In The Box Restaurants - QS 99,914.3 118,991.4 -16.0  
  747 Jackson Hewitt Tax Services 29,079.2 24,354.1 19.4  
  1881 Jaguar XJ-Series Autos 11,918.6 5,097.7 133.8  
  1832 Jamster Telephone Amusement - Information 12,276.8 12,474.1 -1.6  
  249 Jared Galleria of Jewelry Stores - Jewelry 65,288.0 48,228.8 35.4  
  1605 JC Penney Ambrielle Lingerie 14,359.8 0.0 N/A  
  221 JC Penney Apparel Stores - Department 70,359.4 107,274.4 -34.4  
  1875 JC Penney Chris Madden Home Furnishings 11,962.2 6,772.4 76.6  
  30 JC Penney Stores - Department 246,139.9 199,633.0 23.3  
  322 Jeep Commander Trucks 56,181.8 84,332.6 -33.4  
  1042 Jeep Compass Trucks 21,882.8 66,579.9 -67.1  
  485 Jeep Grand Cherokee Trucks 38,837.4 19,667.7 97.5  
  282 Jeep Liberty Trucks 60,951.9 49,870.2 22.2  
  302 Jeep Patriot Trucks 58,488.0 0.0 N/A  
  150 Jeep Trucks 93,612.0 75,456.6 24.1  
  1026 Jeep Wrangler Trucks 22,266.8 63,146.8 -64.7  
  732 Jeld-Wen Doors & Windows 29,531.2 30,059.5 -1.8  
  1423 Jell-o Gelatin Snacks Gelatin - Prepared 16,331.1 6,326.7 158.1  
  1487 Jell-o Pudding Snacks Pudding-Prepared 15,653.1 21,499.9 -27.2  
  1709 Jennifer Convertibles Leather Stores - Furniture 13,362.6 13,186.0 1.3  
  242 Jenny Craig Weight Loss Centers 66,284.5 57,565.6 15.1  
  1812 Jergens Moisturizer - Body 12,471.5 14,644.8 -14.8  
  1109 Jergens Natural Glow Moisturizer - Body 20,708.8 17,728.7 16.8  
  1964 Jetblue Airlines - Passenger 11,363.8 18,647.5 -39.1  
  1124 Jewel-Osco Supermarket 20,558.3 22,848.5 -10.0  
  357 Jewelry Exchange Stores - Jewelry 51,246.5 66,370.3 -22.8  
  436 JG Wentworth Loan Company 42,874.7 24,891.3 72.2  
  852 JIF Peanut Butter 25,907.3 28,328.9 -8.5  
  1691 Jiffy Lube Stores - Auto Care-Repair 13,587.0 18,879.3 -28.0  
  1750 John Frieda Frizz-Ease Shampoo & Conditioner 13,051.6 16,702.2 -21.9  
  1221 John Frieda Sheer Blonde Shampoo & Conditioner 19,186.4 6,274.3 205.8  
  1006 John Hancock Financial - Investment Services 22,538.6 25,261.5 -10.8  
  539 Johnson & Johnson Acuvue Contact Lenses 36,367.4 29,730.7 22.3  
  1546 Johnson & Johnson Band-Aid Bandages 14,992.1 15,129.9 -0.9  
  1830 Johnson & Johnson Company - General 12,298.3 16,586.5 -25.9  
  1036 Johnson's Clean & Clear Skin Cleansers 22,066.2 25,854.7 -14.7  
  775 Johnson's Softlotion Moisturizer - Body 28,097.5 18,688.1 50.3  
  1129 Johnsonville Sausage 20,515.9 13,891.2 47.7  
  835 Jos. A. Bank Stores - Apparel 26,252.7 25,121.8 4.5  
  609 Just For Men Hair Color 33,797.0 38,075.6 -11.2  
  764 Juvederm Prescription Drugs - Human 28,529.4 2.4 1,188,625.7  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.