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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  767 K Mart Apparel Stores - Department 28,427.7 35,011.6 -18.8  
  1669 K Mart Martha Stewart Everyday Home Furnishings 13,751.2 0.0 N/A  
  155 K Mart Stores - Department 91,930.5 107,848.7 -14.8  
  541 K&G Stores - Apparel 36,226.4 38,788.2 -6.6  
  1013 K. Hovnanian Builders 22,426.9 28,463.3 -21.2  
  996 K9 Advantix Prescription Drugs - Animal 22,672.9 25,171.3 -9.9  
  430 Kaiser Permanente Insurance - Health 44,358.1 52,235.2 -15.1  
  776 Kashi Food Products 28,028.7 28,950.1 -3.2  
  93 Kay Jewelers Stores - Jewelry 116,428.5 99,533.4 17.0  
  1738 KB Home Builders 13,172.8 27,243.9 -51.6  
  896 Kellogg's All-Bran Cereal 24,782.4 23,349.8 6.1  
  1087 Kellogg's Eggo Waffles - Frozen 21,217.8 15,867.0 33.7  
  1828 Kellogg's Froot Loops Cereal 12,309.7 13,042.1 -5.6  
  1772 Kellogg's Frosted Flakes Cereal 12,833.3 17,906.9 -28.3  
  318 Kellogg's Frosted Mini-Wheats Cereal 56,509.5 55,268.2 2.2  
  1938 Kellogg's Nutri-Grain Snack Bar 11,558.8 13,913.1 -16.9  
  1209 Kellogg's Pop Tarts Pastry 19,365.6 18,931.1 2.3  
  538 Kellogg's Raisin Bran Crunch Cereal 36,369.3 22,197.3 63.8  
  644 Kellogg's Rice Krispies Cereal 32,810.1 19,700.3 66.5  
  438 Kellogg's Smart Start Cereal 42,694.8 42,995.2 -0.7  
  500 Kellogg's Special K Cereal 37,944.5 54,411.7 -30.3  
  1330 Kellogg's Special K Food Products 17,624.3 1,239.8 1,321.6  
  837 Kellogg's Special K2O Bottled Water 26,184.1 0.0 N/A  
  655 Kellogg's Yogos Snacks 32,408.2 12,654.9 156.1  
  1782 Kerbeck FC Auto Dealership 12,741.2 13,239.1 -3.8  
  1160 Ketel One Vodka 20,078.2 18,689.0 7.4  
  15 KFC Restaurants - QS 311,008.4 316,408.7 -1.7  
  773 Kia Autos & Trucks 28,164.1 4,793.1 487.6  
  367 Kia Rondo Trucks 50,645.9 0.0 N/A  
  1504 Kia Sedona Vans 15,447.7 83,244.2 -81.4  
  243 Kia Spectra Autos 66,217.0 34,785.2 90.4  
  858 Kia Spectra Autos - Dealer Association 25,711.3 20,376.7 26.2  
  445 Kia Sportage Trucks 42,314.4 10,307.1 310.5  
  1791 Kia Sportage Trucks - Dealer Association 12,640.8 10,611.0 19.1  
  1918 Kid Cuisine Entrées - Frozen 11,747.8 6,857.9 71.3  
  636 Kingdom Movie 32,931.5 0.0 N/A  
  778 Kleenex Cottonelle Bathroom Tissue 28,023.7 18,805.8 49.0  
  533 Kleenex Facial Tissues 36,519.9 7,441.4 390.8  
  351 Kleenex Huggies Diapers - Disposable 52,148.7 73,639.2 -29.2  
  1537 Kleenex Viva Paper Towels 15,112.8 3,804.5 297.2  
  727 Knocked Up Movie 29,850.9 0.0 N/A  
  1959 Knocked Up Video 11,402.6 0.0 N/A  
  1626 Knorr Sides Plus Entrées - Prepared 14,183.8 0.0 N/A  
  1965 Kodak Easyshare Cameras 11,355.1 9,861.9 15.1  
  1905 Kohl's Apartment 9 Apparel 11,806.2 10,920.7 8.1  
  637 Kohl's Apparel Stores - Department 32,906.6 31,257.4 5.3  
  1859 Kohl's Candies Apparel 12,018.1 13,633.1 -11.8  
  1028 Kohl's Simply Vera Apparel 22,227.3 0.0 N/A  
  24 Kohl's Stores - Department 266,659.5 314,642.3 -15.2  
  1935 Kool-Aid Drink Mix 11,567.2 1,820.5 535.4  
  1568 Korean Air Airlines - Passenger 14,750.8 4,356.1 238.6  
  1323 Kotex Ultra Thin Sanitary Napkins-Pads 17,718.7 13,232.0 33.9  
  1575 Kraft Cheese 14,636.9 4,055.6 260.9  
  1654 Kraft Cool Whip Whipped Topping 13,927.7 12,465.4 11.7  
  890 Kraft Entrées - Prepared 24,950.3 13,886.4 79.7  
  1734 Kraft Miracle Whip Bottled Salad Dressing 13,216.3 18,081.7 -26.9  
  855 Kraft Philadelphia Cream Cheese 25,851.2 29,203.0 -11.5  
  568 Kraft Singles Cheese 35,418.2 41,474.0 -14.6  
  161 Kroger Supermarket 89,211.8 76,760.0 16.2  
  1239 K-Y Intrigue Feminine Lubricant 18,962.0 0.0 N/A  
  1865 K-Y Touch Massage Feminine Lubricant 11,994.4 16,364.4 -26.7  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.