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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1522 La Quinta Hotels-Motels 15,227.9 13,102.4 16.2  
  350 LA Weight Loss Centers 52,191.9 78,056.9 -33.1  
  1386 Lamisil At Foot Care - Medical 16,730.3 38,781.1 -56.9  
  1444 Land O' Lakes Butter 16,079.8 13,632.5 18.0  
  506 Land Rover LR2 Trucks 37,705.0 0.0 N/A  
  1322 Land Rover LR3 Trucks 17,733.2 59,113.2 -70.0  
  395 Land Rover Range Rover Trucks 47,248.7 65,668.0 -28.0  
  323 Lap-Band System Medical Services 56,120.1 17,745.4 216.3  
  536 Las Vegas, City of - Tourism 36,400.9 52,158.8 -30.2  
  1280 LasikPlus Vision Eye Care Services 18,369.4 14,272.2 28.7  
  825 Last Mimzy Movie 26,450.0 0.0 N/A  
  1967 Laugh & Learn Playsets 11,346.7 10,597.6 7.1  
  674 Lay's Potato Chips 31,754.2 41,003.2 -22.6  
  300 La-Z-Boy Furniture Gallery Stores - Furniture 58,680.8 52,619.2 11.5  
  1145 Le Cordon Bleu College of Culinary Arts 20,247.2 16,398.3 23.5  
  1069 Lee Jeans 21,416.9 37,970.9 -43.6  
  1585 Legal Notice 14,558.4 17,794.5 -18.2  
  1473 Legalzoom.com Website - Legal Services 15,748.3 5,426.9 190.2  
  284 LendingTree Website - Loan Company 60,618.8 77,596.4 -21.9  
  861 Lennar Homes Builders 25,624.7 43,937.3 -41.7  
  224 Lenscrafters Optical Centers 69,846.0 74,555.7 -6.3  
  1722 Les Schwab Tires Stores - Tire 13,276.7 15,884.8 -16.4  
  530 Levi's 501 Jeans 36,628.9 21,485.3 70.5  
  256 Levitra Prescription Drugs - Human 64,220.3 66,580.8 -3.5  
  1117 Levitz Stores - Furniture 20,624.0 33,352.2 -38.2  
  1870 Lexmark Printers 11,981.3 8,043.1 49.0  
  341 Lexus Autos 53,317.4 26,031.7 104.8  
  304 Lexus Autos & Trucks 58,196.7 62,021.5 -6.2  
  816 Lexus Autos & Trucks - Dealer Association 26,655.8 56,665.6 -53.0  
  1380 Lexus ES Autos - Dealer Association 16,844.6 11,914.5 41.4  
  1925 Lexus IS 250 Autos - Dealer Association 11,675.2 5,238.8 122.9  
  1387 Lexus IS Autos 16,722.9 15,275.5 9.5  
  1651 Lexus IS Autos - Dealer Association 13,944.0 19,499.8 -28.5  
  927 Lexus LS Autos 24,339.3 36,227.8 -32.8  
  427 Lexus RX Trucks 44,546.5 27,548.8 61.7  
  1724 Lexus RX Trucks - Dealer Association 13,268.6 23,110.3 -42.6  
  1751 LG Chocolate Mobile Telephone - Multi-Function 13,044.1 10,832.5 20.4  
  802 LG Electronics Televisions 27,161.9 17,845.9 52.2  
  532 Liberty Medical Supplements Direct Response Product 36,540.9 41,513.4 -12.0  
  652 Liberty Mutual Insurance 32,552.9 39,834.1 -18.3  
  922 Liberty Mutual Insurance - Auto 24,404.8 17,642.1 38.8  
  1147 Liberty Mutual Insurance - Home Owners 20,238.0 11,799.3 71.5  
  849 Liberty Travel Services 25,971.1 26,257.7 -1.1  
  762 License To Wed Movie 28,555.9 0.0 N/A  
  651 Life Alert Direct Response Product 32,558.1 25,508.7 27.6  
  548 Lifekey Enzyte Direct Response Product 36,063.8 32,134.2 12.2  
  756 Lifelock Business Services 28,736.4 790.5 3,535.2  
  1409 Lifestyle Life Plastic Surgery Services 16,536.0 11,445.6 44.5  
  833 Lincoln Financial Group Financial - Investment Services 26,274.7 27,090.0 -3.0  
  108 Lincoln MKX Trucks 109,578.2 17,307.4 533.1  
  164 Lincoln MKZ Autos 88,889.8 48,645.8 82.7  
  807 Lincoln Navigator Trucks 26,996.0 91,624.0 -70.5  
  975 Lincoln Technical Institute 23,293.5 19,275.8 20.8  
  1524 Linens 'N Things Stores - Linen-Bath Accessories 15,220.1 15,173.4 0.3  
  1144 Lions For Lambs Movie 20,255.5 0.0 N/A  
  44 Lipitor Prescription Drugs - Human 178,427.7 137,026.8 30.2  
  1652 Lipozene Direct Response Product 13,936.9 26,061.4 -46.5  
  878 Lipton Iced Tea 25,271.7 26,885.7 -6.0  
  1260 Listen Up Direct Response Product 18,614.9 42.8 43,350.1  
  333 Listerine Mouthwash 54,914.9 52,157.5 5.3  
  1657 Listerine Whitening Dental Rinse 13,832.8 26,903.8 -48.6  
  748 Listerine Whitening Tooth Polish 29,069.3 0.0 N/A  
  617 Live Free Or Die Hard Movie 33,470.6 0.0 N/A  
  1367 Live Links Dating Services 17,004.6 21,950.1 -22.5  
  1353 Living Spaces Furniture Stores - Furniture 17,185.8 21,227.2 -19.0  
  1776 Liz Claiborne Apparel 12,774.9 12,650.1 1.0  
  1030 LL Bean Catalogs - Direct Response 22,201.9 20,611.3 7.7  
  736 Loestrin 24FE Prescription Drugs - Human 29,428.5 24,325.3 21.0  
  583 Long John Silver's Restaurant - QS 34,876.4 31,302.4 11.4  
  1123 Longhorn Steakhouse Restaurant 20,570.0 16,012.7 28.5  
  1621 Lord & Taylor Apparel Stores - Department 14,268.8 7,429.8 92.0  
  750 Lord & Taylor Stores - Department 28,906.8 39,799.4 -27.4  
  1906 L'Oreal Bare Naturale Makeup - Foundation 11,803.6 5,469.7 115.8  
  156 L'Oreal Dermo-Expertise Moisturizer - Facial 91,884.6 76,870.5 19.5  
  1120 L'Oreal Excellence Hair Color 20,590.1 22,874.1 -10.0  
  1916 L'Oreal Infallible Lipstick 11,759.7 0.0 N/A  
  1198 L'Oreal Natural Match Hair Color 19,532.0 27,749.8 -29.6  
  947 L'Oreal Superior Preference Hair Color 23,806.8 20,413.0 16.6  
  1017 L'Oreal Vive Pro Shampoo 22,378.9 580.3 3,756.8  
  943 Louis Vuitton Apparel 23,875.6 17,137.4 39.3  
  1270 Lowes Kobalt Tools 18,533.2 1,597.6 1,060.1  
  10 Lowes Stores - Home Improvement 365,956.4 407,770.5 -10.3  
  1850 Lubriderm Intense Skin Repair Moisturizer - Body 12,138.4 0.0 N/A  
  1155 Lucky You Movie 20,119.6 0.0 N/A  
  1148 Lumber Liquidators Stores - Floor Coverings 20,230.7 23,249.5 -13.0  
  18 Lunesta Prescription Drugs - Human 293,200.8 331,588.5 -11.6  
  1647 Luvs Diapers - Disposable 13,967.2 10,249.5 36.3  
  222 Lyrica Prescription Drugs - Human 70,161.0 27,471.3 155.4  
  1348 Lysol Cleaner - All Purpose 17,300.1 5,320.2 225.2  
  1379 Lysol Cleaner - Toilet Bowl 16,851.0 15,635.2 7.8  
  434 Lysol Disinfectants 43,421.9 36,684.9 18.4  
  1324 Lysol Neutra-Air Air Fresheners 17,704.2 635.7 2,685.2  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.