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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  197 M&Ms Candy 77,025.2 52,400.5 47.0  
  1574 M&M's Website - Candy 14,644.8 3,504.2 317.9  
  421 Maaco Auto Paint & Body Shops - Auto Care-Repair 44,987.6 50,334.8 -10.6  
  893 MacNeil Automotive Products WeatherTech Direct Response Product 24,855.8 15,709.9 58.2  
  149 Macy's Apparel Stores - Department 94,185.9 44,532.4 111.5  
  647 Macy's Home Furnishings Stores - Department 32,677.5 22,110.4 47.8  
  1407 Macy's Martha Stewart Collection Home Furnishings 16,576.9 0.0 N/A  
  4 Macy's Stores - Department 637,610.4 577,911.4 10.3  
  1784 Major League Baseball Association 12,738.1 10,406.9 22.4  
  839 Major World Auto Dealership 26,173.5 10,052.7 160.4  
  1920 Marie Callender's Entrées - Frozen 11,743.0 9,087.7 29.2  
  666 Marriott Courtyard Hotels-Motels 32,064.8 28,867.6 11.1  
  1433 Marriott Hotels-Motels 16,160.1 16,743.7 -3.5  
  1291 Marriott Residence Inn Hotels-Motels 18,135.8 8,177.9 121.8  
  1025 Marshall's Apparel Stores - Department 22,282.4 27,003.2 -17.5  
  790 Marshall's Stores - Department 27,690.1 27,889.5 -0.7  
  1926 Martian Child Movie 11,659.9 0.0 N/A  
  1943 Mass Mutual Financial - Investment Services 11,530.3 649.7 1,674.7  
  1311 Mass Mutual Insurance - Life 17,860.0 5,309.7 236.4  
  23 Mastercard Credit Card Services 269,579.8 296,407.4 -9.1  
  270 Match.Com Website - Dating Services 62,243.0 69,815.7 -10.8  
  1863 Mathis Brothers Stores - Furniture 11,999.4 10,813.3 11.0  
  777 Mattress Firm Stores - Beds-Bedding 28,025.7 30,995.6 -9.6  
  1904 Mattress King Stores - Beds-Bedding 11,807.4 10,968.7 7.6  
  1224 Maxwell House Ground Coffee 19,135.7 22,254.8 -14.0  
  811 Maybelline Define-A-Lash Mascara 26,817.7 0.0 N/A  
  1896 Maybelline Superstay Lipstick 11,842.7 20,823.5 -43.1  
  338 Mazda 3 Autos 53,935.2 15,949.3 238.2  
  215 Mazda Autos & Trucks 71,729.1 34,720.9 106.6  
  449 Mazda CX-7 Trucks 41,881.9 141,062.3 -70.3  
  160 Mazda CX-9 Trucks 89,961.7 0.0 N/A  
  1477 McDonald's Employment Recruitment 15,731.0 8,893.6 76.9  
  2 McDonald's Restaurants - QS 769,916.9 832,015.4 -7.5  
  1903 Medieval Times Dinner Theatre - Restaurant 11,811.8 3,443.1 243.1  
  755 Medifast Weight Loss Program 28,740.5 19,062.9 50.8  
  1128 Medtronic Medical Equipment 20,535.3 323.4 6,249.3  
  779 Mega Life & Health Insurance - Health 28,023.7 22,378.0 25.2  
  1584 Mega Millions Lottery 14,562.6 31,580.3 -53.9  
  1139 Meijer Stores - Department 20,367.7 23,596.3 -13.7  
  269 Menard's Stores - Home Improvement 62,480.0 60,322.7 3.6  
  276 Men's Wearhouse Stores - Apparel 61,792.0 71,257.2 -13.3  
  645 Mercedes-Benz Autos & Trucks 32,801.8 40,181.6 -18.4  
  1223 Mercedes-Benz Autos & Trucks - Dealer Association 19,160.4 11,612.5 65.0  
  169 Mercedes-Benz C-Class Autos 87,484.9 16,647.9 425.5  
  1416 Mercedes-Benz C-Class Autos - Dealer Association 16,447.7 24,368.7 -32.5  
  907 Mercedes-Benz E-Class Autos 24,682.4 12,879.1 91.6  
  519 Mercedes-Benz M-Class Trucks 37,106.5 28,295.7 31.1  
  793 Mercedes-Benz S-Class Autos 27,570.0 14,593.5 88.9  
  1135 Merck Pharmaceuticals 20,436.4 154,960.9 -86.8  
  824 Mercury Insurance Group Insurance - Auto 26,483.2 38,929.6 -32.0  
  116 Mercury Mariner Trucks 107,149.2 29,758.7 260.1  
  513 Mercury Milan Autos 37,394.3 111,926.0 -66.6  
  1186 Mercury Sable Autos 19,682.1 0.0 N/A  
  913 Merrill Lynch Financial - Investment Services 24,545.7 32,078.4 -23.5  
  1876 Mervyns Apparel Stores - Department 11,950.8 12,307.4 -2.9  
  305 Mervyn's Stores - Department 58,142.1 73,230.1 -20.6  
  1629 Messengers Movie 14,160.6 1,696.6 734.6  
  787 Metamucil Laxatives 27,725.9 20,827.6 33.1  
  491 Metro Life Financial - Investment Services 38,452.4 40,991.9 -6.2  
  567 MetroPCs Telephone Services - Wireless 35,438.0 17,035.2 108.0  
  1081 Metropolitan Life Insurance - Life 21,239.4 15,959.7 33.1  
  1572 MGM Grand Hotel-Casino 14,662.0 11,031.0 32.9  
  781 Michael Clayton Movie 27,959.0 0.0 N/A  
  1164 Michaels Stores - Arts & Crafts 20,048.9 10,779.9 86.0  
  1059 Michelin North America Company - General 21,591.8 261.6 8,155.0  
  1360 Michelin Tires 17,068.2 21,150.4 -19.3  
  1941 Michelob Light Beer 11,535.6 368.4 3,031.3  
  1038 Michelob Ultra Beer 21,968.6 44,917.6 -51.1  
  1765 Michigan Economic Development Organization 12,905.8 8,553.1 50.9  
  627 Microsoft Computer Software 33,318.9 117,315.1 -71.6  
  1352 Microsoft Office 2007 Computer Software 17,214.3 0.0 N/A  
  901 Microsoft Sync Electronic Equipment 24,753.1 0.0 N/A  
  576 Microsoft Windows Computer Software 35,136.9 11,558.4 204.0  
  1086 Microsoft Windows Mobile Computer Software 21,224.6 19,139.6 10.9  
  683 Microsoft XBox 360 Entertainment Software 31,521.5 15,083.5 109.0  
  1116 Microsoft XBox 360 Game - Video Systems 20,624.3 27,125.4 -24.0  
  514 Microsoft Zune Digital Audio Player-Recorder 37,369.0 10,608.8 252.2  
  687 Midas Shops - Auto Care-Repair 31,441.3 39,544.9 -20.5  
  1658 Midwest Center For Stress & Anxiety Medical Services 13,832.5 9,111.5 51.8  
  856 Miller Chill Beer 25,773.7 0.0 N/A  
  1973 Miller Genuine Draft Beer 11,331.3 55,566.8 -79.6  
  965 Miller High Life Beer 23,472.1 9,295.0 152.5  
  67 Miller Lite Beer 139,966.1 164,365.2 -14.8  
  1428 Mini Cooper Autos 16,272.4 2,608.0 524.0  
  1063 Minute Maid Enhanced Juice Fruit Juices 21,497.5 0.0 N/A  
  640 Miralax Laxatives 32,868.6 0.0 N/A  
  301 Mirapex Prescription Drugs - Human 58,613.4 0.0 N/A  
  447 Mirena Prescription Drugs - Human 42,133.7 12,957.1 225.2  
  1179 Mist Movie 19,812.1 0.0 N/A  
  642 Mitsubishi Eclipse Autos 32,846.9 51,388.3 -36.1  
  265 Mitsubishi Lancer Autos 62,935.1 13,858.7 354.1  
  171 Mitsubishi Outlander Trucks 86,786.8 40,368.1 115.0  
  1723 Mitt Romney Campaign 13,274.3 0.0 N/A  
  1050 Mobil 1 Motor Oil 21,716.4 16,168.8 34.3  
  1273 Mobility Products Unlimited Direct Response Product 18,491.5 29,717.1 -37.8  
  1803 Mohegan Sun Hotel-Casino 12,539.9 16,322.4 -23.2  
  332 Monster.Com Website - Employment Services 54,991.0 51,095.7 7.6  
  1535 Mor Furniture For Less Stores - Furniture 15,122.3 16,382.5 -7.7  
  1695 Morgan & Morgan Legal Services 13,528.9 10,746.5 25.9  
  411 Morgan Stanley Financial - Investment Services 45,750.3 4,179.9 994.5  
  1768 Morris, Jerry Broadway Dodge Auto Dealership 12,866.2 8,699.5 47.9  
  1650 Mountain Dew Diet Soft Drink 13,948.7 25,999.5 -46.4  
  814 Mountain Dew Regular Soft Drink 26,756.5 20,689.5 29.3  
  1518 Mr. Bean's Holiday Movie 15,285.4 0.0 N/A  
  1333 Mr. Brooks Movie 17,553.8 0.0 N/A  
  1856 Mr. Clean AutoDry Auto Waxes - Cleaners 12,082.4 17,345.7 -30.3  
  1700 Mr. Clean Cleaner - All Purpose 13,450.8 11,439.5 17.6  
  477 Mr. Clean Magic Eraser Cleaning Pads 39,305.7 31,905.3 23.2  
  813 Mr. Clean Power Cleaner - All Purpose 26,787.0 0.0 N/A  
  794 Mr. Magorium's Wonder Emporium Movie 27,533.8 0.0 N/A  
  1872 Mr. Rooter Plumbing Services 11,971.8 14,310.2 -16.3  
  1854 Mr. Woodcock Movie 12,088.7 0.0 N/A  
  622 Mucinex Cold Remedy - Multi 33,364.2 15,299.7 118.1  
  1110 Mucinex DM Cold Remedy - Multi 20,705.4 14,286.4 44.9  
  570 Music & Lyrics Movie 35,250.8 1,150.7 2,963.5  
  1894 Muzzy Recordings - Direct Response 11,848.5 910.0 1,202.0  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.