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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  524 Nabisco Chips Ahoy! Cookies 36,885.7 35,398.8 4.2  
  1446 Nabisco Newtons Cookies 16,028.4 21,757.2 -26.3  
  319 Nabisco Oreo Cookies 56,467.4 62,616.6 -9.8  
  460 Nabisco Ritz Crackers 40,905.7 26,726.4 53.1  
  1442 Nabisco Triscuit Crackers 16,082.6 17,613.4 -8.7  
  934 Nabisco Wheat Thins Crackers 24,185.6 20,818.7 16.2  
  1934 Nabisco Wheat Thins Snacks 11,591.7 8,366.2 38.6  
  1037 Nancy Drew Movie 22,062.6 0.0 N/A  
  1948 Nanny Diaries Movie 11,450.2 0.0 N/A  
  1347 Napa Auto Parts - Access 17,302.4 18,553.7 -6.7  
  1246 NASCAR Association 18,800.3 21,626.6 -13.1  
  971 NASCAR Sponsored Event 23,372.6 15,708.8 48.8  
  79 Nasonex Prescription Drugs - Human 130,253.7 116,513.0 11.8  
  326 National Association of Realtors Organization 55,655.1 45,153.9 23.3  
  810 National Basketball Association 26,896.6 33,659.8 -20.1  
  1549 National Cattlemen's Association Beef 14,947.9 17,753.8 -15.8  
  1756 National Cattlemen's Association Organization 12,981.3 18,001.5 -27.9  
  1227 National City Bank Services 19,126.7 14,648.0 30.6  
  266 National Football League Association 62,829.5 71,280.6 -11.9  
  1945 National Highway Traffic Safety Administration Government - ADV-Federal 11,483.6 12,713.4 -9.7  
  1833 National Marine Manufacturers Association Organization 12,256.4 10,943.7 12.0  
  550 National Treasure Book of Secret Movie 35,976.6 0.0 N/A  
  1228 Nationwide Insurance 19,126.5 30,751.2 -37.8  
  105 Nationwide Insurance - Auto 110,327.6 38,392.5 187.4  
  1018 Nature Valley Cereal 22,378.0 0.0 N/A  
  1441 Nature Valley Snack Bar 16,088.6 13,415.0 19.9  
  1760 Nautica Apparel 12,940.2 11,795.2 9.7  
  619 NBC Television Network 33,428.4 62,716.1 -46.7  
  1047 NCAA Association 21,721.9 20,682.2 5.0  
  1805 Nebraska Furniture Mart Stores - Furniture-Appliances 12,522.6 13,516.8 -7.4  
  1245 Neiman Marcus Stores - Department 18,876.9 11,175.3 68.9  
  923 Neosporin Skin Treatment - Medical 24,402.5 23,977.6 1.8  
  707 Nestlé Coffeemate Creamer-Powdered 30,690.7 20,483.6 49.8  
  1424 Nestlé Good Start Infant Formula 16,329.0 18,602.7 -12.2  
  713 Nestlé Juicy Juice Fruit Juices 30,500.1 21,295.2 43.2  
  1267 Nestlé Nesquick Cocoa Mix 18,555.1 8,648.6 114.5  
  139 Netflix Website - Retail Video 96,605.7 120,512.0 -19.8  
  399 NetZero Internet Service Provider 46,933.9 32,117.2 46.1  
  634 Neulasta Prescription Drugs - Human 33,156.3 101,005.7 -67.2  
  1810 Neutrogena Acne Stress Control Skin Cleansers 12,497.5 0.0 N/A  
  1995 Neutrogena Anti-Oxidant Age Reverse Moisturizer - Facial 11,232.9 0.0 N/A  
  1083 Neutrogena Deep Clean Skin Cleansers 21,233.2 13,553.5 56.7  
  1449 Neutrogena Healthy Skin Moisturizer - Facial 15,983.7 4,417.0 261.9  
  1384 Neutrogena Ultra Sheer Sunscreen 16,774.7 2,462.7 581.2  
  1879 New Line Cinema Movie 11,923.0 8,038.5 48.3  
  1612 New York Life Insurance 14,316.6 29,323.3 -51.2  
  1079 New York State Department of Health Government 21,263.5 26,095.8 -18.5  
  1151 Next Movie 20,183.8 0.0 N/A  
  96 Nextel Communications Telephone Services - Wireless 115,794.7 175,888.0 -34.2  
  1917 Nexxus Sleektress Shampoo 11,757.6 0.0 N/A  
  1146 NFL Rush Association 20,241.6 4,834.2 318.7  
  671 NFL.Com Association 31,890.1 24,949.8 27.8  
  649 NFL.Com Shop Website - Retail Sporting Goods 32,571.0 15,433.0 111.0  
  1717 Nicoderm CQ Clear Smoking Deterrent 13,305.8 27,022.5 -50.8  
  1389 Nicoderm CQ Smoking Deterrent 16,715.1 3,206.6 421.3  
  797 Nicorette Smoking Deterrent 27,476.6 23,023.9 19.3  
  1602 Night At The Museum Video 14,418.2 0.0 N/A  
  1130 Nike Air Zoom Sports Footwear 20,512.6 1,582.0 1,196.6  
  330 Nike Apparel 55,357.0 97,530.7 -43.2  
  1848 Nike Nike SportsTee Shirts 12,153.2 0.0 N/A  
  1468 Nike Sasquatch Golf Clubs 15,782.4 5,325.3 196.4  
  616 Nikon D40 Cameras 33,509.1 0.0 N/A  
  387 Nintendo DS Entertainment Software 48,354.3 61,244.7 -21.0  
  742 Nintendo Wii Entertainment Software 29,252.1 377.5 7,649.3  
  597 Nintendo Wii Game - Video System 34,467.2 13,295.2 159.2  
  25 Nissan Altima - Auto 260,995.8 95,550.8 173.1  
  1813 Nissan Autos 12,458.3 29,713.0 -58.1  
  353 Nissan Autos & Trucks 51,799.2 61,625.5 -15.9  
  1235 Nissan Frontier Trucks 19,061.0 41,480.5 -54.0  
  1277 Nissan Maxima Autos 18,400.4 95,236.4 -80.7  
  582 Nissan Murano Trucks 34,881.7 19,606.5 77.9  
  397 Nissan Pathfinder Trucks 47,159.1 72,807.7 -35.2  
  151 Nissan Rogue Trucks 93,376.3 0.0 N/A  
  182 Nissan Sentra Autos 83,144.2 66,544.9 24.9  
  124 Nissan Titan Trucks 102,117.7 111,614.9 -8.5  
  626 Nissan Versa Autos 33,323.6 64,387.4 -48.2  
  1676 Nissan XTerra Trucks 13,696.6 67,298.5 -79.6  
  371 Nivea Body Moisturizers - Body 50,320.9 36,990.1 36.0  
  1049 No Country For Old Men Movie 21,719.0 0.0 N/A  
  872 No Reservations Movie 25,389.8 0.0 N/A  
  774 Norbit Movie 28,149.1 0.0 N/A  
  1141 Nordstrom Stores - Department 20,340.4 30,498.8 -33.3  
  1156 Northwestern Mutual Financial - Investment Services 20,109.9 19,780.5 1.7  
  608 Norwegian Cruise Line Cruises 33,807.8 18,932.4 78.6  
  1536 Novartis Pharmaceuticals 15,119.1 14,307.0 5.7  
  1567 Number 23 Movie 14,755.7 0.0 N/A  
  89 Nutri/System Nourish Weight Loss Program 117,610.5 133,670.4 -12.0  
  573 Nutri/System Website - Weight Loss Program 35,213.7 15,674.3 124.7  
  821 Nutri/System Weight Loss Centers 26,540.4 16,472.0 61.1  
  1831 Nutri/Systems Silver Weight Loss Program 12,289.6 0.0 N/A  
  1861 Nutri/Systems Weight Loss Program 12,003.7 6,924.9 73.3  
  1495 Nuvaring Prescription Drugs - Human 15,534.5 39,382.3 -60.6  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.