| |
Rank |
Brand |
2007 Total |
2006 Total |
% Change |
|
|
|
|
| |
1310
|
Oasis Legal Finance Loan Company
|
17,862.2
|
11,949.9
|
49.5
|
|
|
| |
1781
|
Ocean Spray Diet Fruit Drinks
|
12,756.2
|
18,433.4
|
-30.8
|
|
|
| |
1326
|
Ocean Spray Fruit Drinks
|
17,679.8
|
14,091.1
|
25.5
|
|
|
| |
669
|
Ocean's Thirteen Movie
|
31,961.7
|
1.0
|
3,196,065.9
|
|
|
| |
1962
|
O'Charley's Restaurant
|
11,391.9
|
11,317.5
|
0.7
|
|
|
| |
1354
|
Off! Family Care Insect Repellent
|
17,133.9
|
0.0
|
N/A
|
|
|
| |
204
|
Office Depot Stores - Office Equipment-Supplies
|
75,115.0
|
108,310.1
|
-30.6
|
|
|
| |
193
|
Office of National Drug Control Policy Government ADV-Federal
|
78,215.7
|
109,822.9
|
-28.8
|
|
|
| |
1180
|
OfficeMax Stores - Office Equipment-Supplies
|
19,806.5
|
14,190.1
|
39.6
|
|
|
| |
510
|
Olay Body Moisturizer - Body
|
37,538.8
|
42,143.8
|
-10.9
|
|
|
| |
212
|
Olay Body Wash
|
72,154.4
|
40,685.7
|
77.3
|
|
|
| |
170
|
Olay Definity Moisturizer - Facial
|
87,017.2
|
42,508.0
|
104.7
|
|
|
| |
1437
|
Olay Definity Skin Care Products
|
16,100.2
|
0.0
|
N/A
|
|
|
| |
98
|
Olay Regenerist Moisturizer - Facial
|
115,431.5
|
115,279.4
|
0.1
|
|
|
| |
1829
|
Olay Skin Cleansers
|
12,300.7
|
104.3
|
11,689.7
|
|
|
| |
953
|
Olay Total Effects Moisturizer - Facial
|
23,594.5
|
29016.785 |
-18.7
|
|
|
| |
49
|
Old Navy Stores - Apparel
|
171,402.7
|
199,782.7
|
-14.2
|
|
|
| |
1797
|
Old Spice Deodorants
|
12,579.8
|
42.6
|
29,411.9
|
|
|
| |
1754
|
Old Spice Red Zone Antiperspirant-Deodorant
|
13,011.3
|
26,796.6
|
-51.4
|
|
|
| |
1932
|
Olevia Televisions
|
11,621.3
|
7,169.2
|
62.1
|
|
|
| |
73
|
Olive Garden Restaurants
|
133,862.6
|
122,287.7
|
9.5
|
|
|
| |
937
|
Olympia Cookware Direct Response Product
|
24,089.2
|
11,146.7
|
116.1
|
|
|
| |
1979
|
One Missed Call Movie
|
11,313.6
|
0.0
|
N/A
|
|
|
| |
1369
|
One Touch Ultramini In-Home Test
|
16,991.7
|
624.2
|
2,622.2
|
|
|
| |
1800
|
One-A-Day 50 Plus Advantage Vitamins |
12,549.5
|
0.0
|
N/A
|
|
|
| |
1731
|
One-A-Day Men's Formula Vitamins
|
13,230.2
|
14,852.2
|
-10.9
|
|
|
| |
1514
|
One-A-Day Women's Formula Vitamins
|
15,327.6
|
27,021.3
|
-43.3
|
|
|
| |
152
|
OnStar Telecommunications Services
|
93,340.7
|
81,030.3
|
15.2
|
|
|
| |
1843
|
Oppenheimer Funds Mutual Funds
|
12,189.0
|
17,859.9
|
-31.8
|
|
|
| |
1898
|
Oral-B Advantage Toothbrush
|
11,838.6
|
132.7
|
9,920.9
|
|
|
| |
1138
|
Oral-B Pulsar Toothbrush
|
20,370.2
|
23,807.9
|
-14.4
|
|
|
| |
581
|
Oral-B Triumph Toothbrush - Electric
|
34,882.5
|
18,757.7
|
86.0
|
|
|
| |
708
|
Oral-B Vitality Toothbrush-Electric
|
30,661.5
|
18,008.6
|
70.3
|
|
|
| |
328
|
Orbitz Website - Travel Services
|
55,508.0
|
63,705.6
|
-12.9
|
|
|
| |
1838
|
Orchard Supplies Hardware Stores - Home Improvement
|
12,233.2
|
18,816.5
|
-35.0
|
|
|
| |
1390
|
Oreck Stores - Sewing-Vacuums
|
16,707.0
|
21,529.5
|
-22.4
|
|
|
| |
723
|
Orencia Prescription Drugs - Human
|
29,953.0
|
0.0
|
N/A
|
|
|
| |
1119
|
Orkin Pest Control Services
|
20,591.1
|
24,392.4
|
-15.6
|
|
|
| |
422
|
Orlando, City of Tourism
|
44,762.8
|
2,052.8
|
2,080.6
|
|
|
| |
1301
|
Orville Redenbacher Pop Corn
|
17,967.6
|
12,409.6
|
44.8
|
|
|
| |
877
|
Oscar Mayer Deli Creations Entrées - Prepared
|
25,279.4
|
0.0
|
N/A
|
|
|
| |
542
|
Oscar Mayer Lunchables Entrées - Prepared
|
36,226.1
|
42,597.1
|
-15.0
|
|
|
| |
1415
|
Osteo Bi-Flex Nutrition Supplements
|
16,462.0
|
20,193.3
|
-18.5
|
|
|
| |
1958
|
Oust Candles
|
11,409.0
|
0.0
|
N/A
|
|
|
| |
1171
|
Oust Deodorizers
|
19,922.5
|
31,841.3
|
-37.4
|
|
|
| |
167
|
Outback Steakhouse Restaurant
|
87,813.6
|
72,877.0
|
20.5
|
|
|
| |
1836
|
Ovaltine Cocoa Mix
|
12,246.5
|
20,009.9
|
-38.8
|
|
|
| |
1309
|
Overstock.com Website - Retail Miscellaneous
|
17,872.9
|
30,205.6
|
-40.8
|
|
|
| |
1947
|
OxiClean Cleaner - All Purpose
|
11,466.0
|
10,741.0
|
6.8
|
|
|
|
|
|
|
| Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online). |
