| |
Rank |
Brand |
2007 Total |
2006 Total |
% Change |
|
|
|
|
| |
1824
|
Pace Salsa
|
12,366.5
|
19,789.7
|
-37.5
|
|
|
| |
1745
|
Pacific Gas & Electric Utility Company
|
13,113.4
|
15,052.7
|
-12.9
|
|
|
| |
853
|
Pacific Life Financial - Investment Services
|
25,899.7
|
17,542.3
|
47.6
|
|
|
| |
618
|
Pampers Cruisers Diapers - Disposable
|
33,447.8
|
9,132.8
|
266.2
|
|
|
| |
1912
|
Pampers Sensitive Wipes
|
11,770.1
|
10,403.5
|
13.1
|
|
|
| |
729
|
Panasonic Toughbook Computer Systems
|
29,747.0
|
21,045.4
|
41.3
|
|
|
| |
254
|
Pantene Pro-V Hair Care Products
|
64,420.9
|
105,250.5
|
38.8
|
|
|
| |
316
|
Pantene Pro-V Hair Conditioner
|
56,635.6
|
1,818.0
|
3,015.3
|
|
|
| |
298
|
Pantene Pro-V Shampoo & Conditioner
|
58,879.7
|
52,530.2
|
12.1
|
|
|
| |
106
|
Papa John's Restaurants - QS
|
109,963.5
|
100,305.0
|
9.6
|
|
|
| |
1363
|
Papa Murphy's Take 'N Bake Pizza Restaurant - QS
|
17,042.2
|
17,841.4
|
-4.5
|
|
|
| |
1523
|
Paramount Pictures Movie
|
15,224.8
|
14,402.1
|
5.7
|
|
|
| |
697
|
Partnership For A Drug-Free America Organization
|
31,099.0
|
24,759.3
|
25.6
|
|
|
| |
465
|
Partnership For Prescription Assistance Organization
|
40,669.4
|
57,361.7
|
-29.1
|
|
|
| |
968
|
Patron Silver Tequila
|
23,413.8
|
12,963.1
|
80.6
|
|
|
| |
1680
|
Pay Per View Cable TV Channel
|
13,663.4
|
25,068.5
|
-45.5
|
|
|
| |
184
|
Payless Shoesource Stores - Shoes
|
82,341.7
|
83,761.8
|
-1.7
|
|
|
| |
633
|
PC Richard & Son Stores - Electronics
|
33,156.3
|
37,483.5
|
-11.5
|
|
|
| |
1085
|
PCDI School - Correspondence
|
21,228.7
|
65,109.7
|
-67.4
|
|
|
| |
1162
|
Peachtree Funds Financial - Investment Services
|
20,057.0
|
17,142.0
|
17.0
|
|
|
| |
910
|
Pearle Vision Optical Centers
|
24,650.9
|
28,131.0
|
-12.4
|
|
|
| |
1687
|
Pechanga Resort & Casino Hotel-Casino
|
13,623.0
|
12,773.7
|
6.6
|
|
|
| |
1057
|
Pediasure NutriPals Nutrition Supplements
|
21,605.0
|
10,886.4
|
98.5
|
|
|
| |
1998
|
Penn Foster Career School
|
11,222.6
|
17,727.4
|
-36.7
|
|
|
| |
1501
|
Pennsylvania, State of Lottery
|
15,463.3
|
17,304.3
|
-10.6
|
|
|
| |
1528
|
Pennzoil Platinum Motor Oil
|
15,177.5
|
22,691.7
|
-33.1
|
|
|
| |
90
|
PeoplePC Website Internet Service Provider
|
117,153.4
|
155,133.7
|
-24.5
|
|
|
| |
978
|
Pep Boys Stores - Auto Parts-Access
|
23,288.9
|
16,485.9
|
41.3
|
|
|
| |
809
|
Pepcid Complete Antacids
|
26,909.6
|
34,522.4
|
-22.1
|
|
|
| |
1634
|
Pepperidge Farm Distinctive Cookies
|
14,119.0
|
8,334.8
|
69.4
|
|
|
| |
1143
|
Pepperidge Farm Goldfish Crackers
|
20,285.2
|
15,889.1
|
27.7
|
|
|
| |
673
|
Pepsi Diet Soft Drink
|
31,851.6
|
66,522.0
|
-52.1
|
|
|
| |
721
|
Pepsi Max Diet Soft Drink
|
30,018.1
|
0.0
|
N/A
|
|
|
| |
293
|
Pepsi-Cola Regular Soft Drink
|
59,445.1
|
73,819.2
|
-19.5
|
|
|
| |
703
|
Pepto-Bismol Antacids
|
30,835.0
|
20,826.1
|
48.1
|
|
|
| |
1078
|
Perfect Stranger Movie
|
21,271.4
|
0.0
|
N/A
|
|
|
| |
1720
|
Perkins Restaurant & Bakery
|
13,291.1
|
15,514.0
|
-14.3
|
|
|
| |
1933
|
Perry Ellis Apparel
|
11,620.7
|
10,747.2
|
8.1
|
|
|
| |
1299
|
PetCo Stores - Pets
|
18,025.5
|
29,659.1
|
-39.2
|
|
|
| |
1290
|
PetMed Express Catalogs - Direct Response Product
|
18,171.2
|
59,863.3
|
-69.6
|
|
|
| |
420
|
PetSmart Stores - Pets
|
45,198.4
|
46,203.1
|
-2.2
|
|
|
| |
226
|
Pfizer Pharmaceuticals
|
69,602.8
|
96,476.6
|
-27.9
|
|
|
| |
1439
|
PGA Tour Members Organization Association
|
16,095.1
|
27,962.4
|
-42.4
|
|
|
| |
1660
|
Philip Morris USA Company - General
|
13,822.4
|
15,310.8
|
-9.7
|
|
|
| |
930
|
Philip Morris USA Website - Corporate General
|
24,289.5
|
83,279.2
|
-70.8
|
|
|
| |
782
|
Philips Norelco Razor - Electric
|
27,954.3
|
27,438.9
|
1.9
|
|
|
| |
1350
|
Philips SonicCare Toothbrush - Electric
|
17,264.3
|
15,822.1
|
9.1
|
|
|
| |
1963
|
Phillips & Associates Legal Services
|
11,378.8
|
9,218.0
|
23.4
|
|
|
| |
977
|
Pier 1 Imports Stores - Home Furnishings
|
23,291.9
|
83,937.4
|
-72.3
|
|
|
| |
1167
|
Pillsbury Dough
|
19,968.7
|
9,999.7
|
99.7
|
|
|
| |
1192
|
Pillsbury Toaster Strudel Pastry
|
19,576.2
|
4,364.0
|
348.6
|
|
|
| |
1071
|
Pine-Sol Cleaner - All Purpose
|
21,402.3
|
20,092.4
|
6.5
|
|
|
| |
1573
|
Pioneer Kuro Televisions
|
14,651.4
|
0.0
|
N/A
|
|
|
| |
689
|
Pirates of the Caribbean At World's End Movie
|
31,416.7
|
0.0
|
N/A
|
|
|
| |
1470
|
Pirates of the Caribbean: At World's End Video
|
15,761.7
|
0.0
|
N/A
|
|
|
| |
31
|
Pizza Hut Restaurants - QS
|
240,255.0
|
249,629.0
|
3.8
|
|
|
| |
1432
|
Planet Earth Pole to Pole Video - Direct Response Product
|
16,172.4
|
0.0
|
N/A
|
|
|
| |
960
|
Planter's Nuts
|
23,481.4
|
15,152.4
|
55.0
|
|
|
| |
47
|
Plavix Prescription Drugs - Human
|
174,654.8
|
149,976.7
|
16.5
|
|
|
| |
1009
|
Playtex 18 Hour Bras
|
22,494.9
|
25,571.5
|
-12.0
|
|
|
| |
1646
|
Playtex Gentle Glide Tampons
|
13,968.3
|
21,205.1
|
-34.1
|
|
|
| |
1592
|
Playtex Sport Tampons
|
14,483.7
|
9,046.9
|
60.1
|
|
|
| |
1533
|
Pledge Furniture Polish
|
15,141.0
|
16,409.1
|
-7.7
|
|
|
| |
1133
|
PNC Bank Services
|
20,480.2
|
19,547.0
|
4.8
|
|
|
| |
1429
|
Poise Undergarments - Disposable
|
16,224.1
|
15,360.7
|
5.6
|
|
|
| |
1802
|
Poland Spring Bottled Water
|
12,543.5
|
1,309.8
|
857.7
|
|
|
| |
1997
|
Polly Pocket Playsets
|
11,223.6
|
10,896.9
|
3.0
|
|
|
| |
546
|
Pontiac G6 Autos
|
36,104.7
|
66,610.9
|
-45.8
|
|
|
| |
603
|
Pontiac G6 Autos - Dealer Association
|
34,038.5
|
38,610.6
|
-11.8
|
|
|
| |
1061
|
Pontiac Solstice Autos
|
21,538.3
|
26,561.5
|
-18.9
|
|
|
| |
511
|
Popeye's Restaurants - QS
|
37,483.2
|
39,711.7
|
-5.6
|
|
|
| |
1677
|
Porsche Cayenne Trucks
|
13,674.3
|
8,617.2
|
58.7
|
|
|
| |
527
|
Post Honey Bunches of Oats Cereal
|
36,792.4
|
37,564.6
|
-2.1
|
|
|
| |
1954
|
Post Honey-Comb Cereal
|
11,421.8
|
10,384.9
|
10.0
|
|
|
| |
1102
|
Post Shredded Wheat Cereal
|
20,902.0
|
24,297.7
|
-14.0
|
|
|
| |
1338
|
Prada Apparel
|
17,463.2
|
13,607.3
|
28.3
|
|
|
| |
735
|
Prego Pasta Sauce
|
29,442.0
|
13,173.4
|
123.5
|
|
|
| |
1820
|
Premarin Prescription Drugs - Human
|
12,400.4
|
0.0
|
N/A
|
|
|
| |
895
|
Premier Bathrooms Direct Response Product
|
24,796.2
|
14,424.5
|
71.9
|
|
|
| |
973
|
Premonition Movie
|
23,298.9
|
0.0
|
N/A
|
|
|
| |
1712
|
Prempro Prescription Drugs - Human
|
13,355.5
|
4,666.5
|
186.2
|
|
|
| |
1944
|
Preparation H Hemorrhoidal Remedy
|
11,511.4
|
12,623.6
|
-8.8
|
|
|
| |
580
|
Priceline.Com Website
|
34,895.2
|
46,288.2
|
-24.6
|
|
|
| |
1704
|
PriceWaterhouseCoopers Business Services
|
13,422.8
|
9,883.8
|
35.8
|
|
|
| |
178
|
Prilosec OTC Antacids
|
84,125.5
|
62,166.9
|
35.3
|
|
|
| |
1741
|
Primeval Movie
|
13,130.2
|
0.0
|
N/A
|
|
|
| |
887
|
Princess Cruises
|
25,103.9
|
24,408.0
|
2.9
|
|
|
| |
753
|
Principal Financial Group Financial - Investment Services
|
28,844.4
|
44,422.7
|
-35.1
|
|
|
| |
1556
|
Pringles Select Potato Chips
|
14,835.9
|
31.9
|
46,381.4
|
|
|
| |
84
|
Proactiv Solution Direct Response Products
|
120,941.4
|
84,410.9
|
43.3
|
|
|
| |
102
|
Procter & Gamble Consumer Products
|
110,474.2
|
0.0
|
N/A
|
|
|
| |
1460
|
Progressive Insurance
|
15,867.4
|
36,447.2
|
-56.5
|
|
|
| |
13
|
Progressive Insurance - Auto
|
332,853.1
|
321,060.2
|
3.7
|
|
|
| |
587
|
Progresso Soup - RTS
|
34,700.4
|
39,173.8
|
-11.4
|
|
|
| |
718
|
Promise Activ Yogurt Drink
|
30,320.5
|
0.0
|
N/A
|
|
|
| |
1930
|
Propane Education & Research Council Organization
|
11,627.3
|
18,892.0
|
-38.5
|
|
|
| |
237
|
Propel Bottled Water
|
67,059.2
|
61,740.1
|
8.6
|
|
|
| |
1786
|
Protonix Prescription Drugs - Human
|
12,730.0
|
12,352.0
|
3.1
|
|
|
| |
540
|
Prudential Financial - Investment Services
|
36,325.6
|
19,854.9
|
83.0
|
|
|
| |
191
|
Prudential Realtors
|
78,639.6
|
103,526.7
|
-24.0
|
|
|
| |
885
|
PS I Love You Movie
|
25,183.6
|
0.0
|
N/A
|
|
|
| |
476
|
Public Storage-Moving Services
|
39,389.6
|
28,923.2
|
36.2
|
|
|
| |
246
|
Publix Supermarket
|
65,871.1
|
48,524.1
|
35.7
|
|
|
| |
1686
|
Puerto Rico, Commonwealth of Tourism
|
13,627.0
|
18,457.2
|
-26.2
|
|
|
| |
1321
|
Puffs Plus Facial Tissues
|
17,742.4
|
14,710.6
|
20.6
|
|
|
| |
1303
|
Pulmicort Repertory Prescription Drugs - Human
|
17,956.7
|
21,751.1
|
-17.4
|
|
|
| |
1019
|
Pulte Homes Builders
|
22,369.2
|
24,951.4
|
-10.3
|
|
|
| |
1226
|
Pur Flavor Options Water Purification Systems
|
19,128.5
|
0.0
|
N/A
|
|
|
| |
1075
|
Pur Water Filters
|
21,345.6
|
23,970.5
|
-11.0
|
|
|
| |
1996
|
Pure Weight Loss Centers
|
11,231.3
|
0.0
|
N/A
|
|
|
| |
744
|
Purina Beneful Dry Dog Food
|
29,203.5
|
12,578.3
|
132.2
|
|
|
| |
956
|
Purina Cat Chow Dry Cat Food
|
23,551.3
|
21,867.3
|
7.7
|
|
|
| |
903
|
Purina Fancy Feast Canned Cat Food
|
24,731.3
|
29,418.3
|
-15.9
|
|
|
| |
1084
|
Purina Friskies Dry Cat Food
|
21,231.3
|
22,907.9
|
-7.3
|
|
|
| |
1067
|
Purina Puppy Chow Dry - Puppy Food
|
21,439.8
|
3,910.0
|
448.3
|
|
|
|
|
|
|
| Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online). |
