About Us | Contact Us | RSS
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1624 Quaker Granola Bites Snacks 14,251.2 0.0 N/A  
  1094 Quaker Life Cereal 21,053.1 23,955.9 -12.1  
  820 Quaker Oatmeal 26,544.3 21,919.8 21.1  
  1372 Quaker Oats Oatmeal 16,934.0 20,661.6 -18.0  
  1753 Quaker Simple Harvest Cereal 13,015.3 0.0 N/A  
  1445 Quaker State Q Motor Oil 16,049.9 19,000.7 -15.5  
  1168 Quest Dating Services 19,936.1 21,760.7 -8.4  
  378 Quicken Loans Mortgage Services 49,071.0 45,384.2 8.1  
  969 Quilted Northern Bathroom Tissue 23,396.4 366.6 6,281.2  
  1953 Quirk Auto Dealership 11,425.1 13,159.1 -13.2  
  157 Quiznos Classic Subs Restaurant - QS 91,611.7 75,453.5 21.4  
  1508 QVC Cable TV Channel 15,431.0 5,960.8 158.9  
  868 Qwest Internet Service Provider 25,482.0 22,925.6 11.2  
  1230 Qwest Telecommunications Services 19,106.4 46,907.7 -59.3  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.