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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  94 Radioshack Stores - Electronics 116,313.8 152,800.2 -23.9  
  1684 Ralph Lauren Stores - Apparel 13,643.7 9,963.2 36.9  
  1663 Ralph's Supermarket 13,800.4 21,002.2 -34.3  
  1885 RapidSlim SX Reducing Aids 11,904.4 4,199.6 183.5  
  1957 Ray-Ban Sunglasses 11,413.1 5,711.9 99.8  
  200 Raymour & Flanigan Stores - Furniture 76,098.6 71,079.3 7.1  
  1666 RC Willey Stores - Furniture-Appliance 13,780.0 14,507.8 -5.0  
  253 Re/Max Realtors 64,699.2 127,511.9 -49.3  
  321 Re/Max Website - Realtor 56,313.4 41,390.2 36.1  
  588 Reaping Movie 34,683.1 0.0 N/A  
  1641 Re-Bath Home Repair Services 14,038.3 7,245.8 93.7  
  1701 REC Warehouse Stores - Leisure Goods Supplies 13,450.6 14,146.3 -4.9  
  314 Red Bull Drinks - Isotonic 56,842.6 39,272.6 44.7  
  875 Red Bull Sponsored Event 25,286.4 12,719.9 98.8  
  83 Red Lobster Restaurants 124,051.6 115,629.1 7.3  
  1375 Red Robin Restaurant 16,901.5 3,300.1 412.2  
  1855 RedOctane Entertainment Software 12,087.1 5,684.8 112.6  
  1770 Reese's Peanut Butter Cups Candy 12,853.2 7,646.3 68.1  
  693 Regions Bank Services 31,292.7 14,437.3 116.7  
  1285 REI Stores - Sporting Goods 18,259.4 18,383.6 -0.7  
  1218 Reign Over Me Movie 19,263.3 0.0 N/A  
  1402 Religious Broadcast 16,615.4 15,081.0 10.2  
  1794 Reno 911! Miami Movie 12,605.9 99.1 12,615.1  
  471 Rent-A-Center Stores - Rental 40,061.3 39,331.0 1.9  
  117 Requipment Prescription Drugs - Human 106,272.0 106,670.3 -0.4  
  1274 Resident Evil: Extinction Movie 18,473.7 0.0 N/A  
  380 Restasis Prescription Drugs - Human 48,996.9 41,553.7 17.9  
  1485 Restylane Prescription Drugs - Human 15,662.0 0.0 N/A  
  1857 Revlon 3D Extreme Mascara 12,070.5 0.0 N/A  
  799 Revlon Colorist Hair Color 27,342.0 0.0 N/A  
  1561 Revlon Colorstay Lipstick 14,809.2 12,520.5 18.3  
  1793 Revlon Renewist Lipstick 12,624.3 0.0 N/A  
  1406 Rhapsody Website 16,585.5 3,868.1 328.8  
  1320 Riders Jeans 17,770.7 17,589.3 1.0  
  1538 Ringling Brothers Barnum & Bailey Circus 15,087.9 17,448.0 -13.5  
  1463 Rite Aid Stores - Drug 15,836.9 11,648.3 36.0  
  1577 Ritz Camera Centers Stores - Camera-Photo 14,602.1 15,259.0 -4.3  
  1131 Road Runner Internet Service Provider 20,500.3 22,030.7 -6.9  
  1985 Roche Pharmaceuticals 11,281.6 12,022.5 -6.2  
  1241 Rograine For Men Hair Treatment 18,941.2 9,533.9 98.7  
  528 Rolex Oyster Perpetual Watches 36,776.9 31,569.5 16.5  
  245 Ronald McDonald House Charities Organization 65,887.4 17,482.4 276.9  
  1497 Rooms To Go Cindy Crawford Home Collection Stores - Furniture 15,507.4 10,947.4 41.7  
  60 Rooms To Go Stores - Furniture 147,056.5 142,653.4 3.1  
  561 RoomStore Store - Furniture 35,706.2 38,228.2 -6.6  
  299 Ross Apparel Stores - Department 58,766.9 50,350.5 16.7  
  982 Ross Stores - Department 23,032.9 24,990.2 -7.8  
  1359 Round Table Pizza Restaurant 17,073.3 20,661.9 -17.4  
  760 Royal Bank of Scotland Bank Services 28,643.6 23,184.3 23.5  
  214 Royal Caribbean International Cruises 71,879.6 78,509.3 -8.4  
  624 Royal Dirt Devil Vacuum Cleaners 33,334.7 23,691.3 40.7  
  52 Rozerem Prescription Drugs - Human 166,459.2 116,388.5 43.0  
  309 Ruby Tuesday Restaurants 57,731.9 58,108.8 -0.6  
  1003 Rush Hour 3 Movie 22,589.1 0.0 N/A  
  1531 Ryan Homes Builders 15,163.2 18,442.7 -17.8  
  1668 Ryland Homes Builders 13,756.4 20,264.6 -32.1  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.