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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1165 Saab 9-3 Autos 20,048.2 20,743.5 -3.4  
  231 Safe Auto Insurance - Auto 68,042.2 52,671.6 29.2  
  464 Safeway Supermarket 40,698.1 59,124.9 -31.2  
  556 Saks Fifth Avenue Stores - Department 35,902.5 30,915.5 16.1  
  1149 SalesGenie.com Website - Business Services 20,229.5 4,192.9 382.5  
  808 Salud Es Vida Vignette 26,979.0 10,104.1 167.0  
  1789 Salvatore Ferragamo Apparel 12,673.9 8,182.0 54.9  
  1448 Sam's Club Shopping Club 16,007.5 19,273.5 -16.9  
  372 Samsung Televisions 50,035.4 25,515.9 96.1  
  672 Samuel Adams Beer 31,855.4 26,178.6 21.7  
  865 Sandals Resort 25,525.8 21,223.1 20.3  
  1637 Sanford Sharpie Markers 14,070.7 21,072.0 -33.2  
  1427 Sanofi Pasteur Pharmaceuticals 16,289.1 807.8 1,916.5  
  1480 Sanofi-Aventis Pharmaceuticals 15,717.4 255.2 6,059.6  
  1576 SAP Computer Software 14,614.4 29,593.9 -50.6  
  1662 Sara Lee Food Products 13,816.5 13,560.5 1.9  
  92 Saturn Aura Autos 116,537.1 72,201.4 61.4  
  225 Saturn Autos & Trucks 69,706.7 15,903.4 338.3  
  751 Saturn Outlook Trucks 28,903.8 0.0 N/A  
  264 Saturn Vue Trucks 63,251.2 53,524.0 18.2  
  1282 Schick Intuition Plus Razor 18,312.9 24,287.2 -24.6  
  894 Schick Quattro Razor 24,813.4 34,820.7 -28.7  
  493 Scooter Store Direct Response Product 38,312.8 33,501.5 14.4  
  1417 Scott Bathroom Tissue 16,418.0 16,508.4 -0.5  
  752 Scott's Turf Builder Fertilizer 28,875.3 28,748.8 0.4  
  572 Scrubbing Bubbles Automatic Shower Cleaner - Bath 35,219.9 45,775.4 -23.1  
  1888 Scrubbing Bubbles Fresh Brush Cleaner - Toilet Bowl 11,892.2 5,754.0 106.7  
  1343 Sea World Orlando Entertainment Park 17,382.5 23,206.6 -25.1  
  1729 Sealy Posturepedic Mattress 13,239.1 8,707.0 52.1  
  458 Sears Apparel Stores - Department 41,095.2 16,989.8 141.9  
  828 Sears Craftsman Tools 26,415.1 18,862.4 40.0  
  946 Sears Electronics Stores - Department 23,811.8 14,236.2 67.3  
  1411 Sears Hardware Stores - Department 16,501.4 34,886.4 -52.7  
  186 Sears Home Furnishings Stores - Department 81,669.9 116,964.9 -30.2  
  1730 Sears Kenmore Dishwashers 13,235.9 5,064.6 161.3  
  1927 Sears Kenmore Major Appliances 11,642.8 3,361.3 246.4  
  53 Sears Stores - Department 164,091.3 180,293.9 -9.0  
  974 Seasonique Prescription Drugs - Human 23,297.3 0.0 N/A  
  273 Secret Clinical Strength Antiperspirant - Deodorant 61,959.9 0.0 N/A  
  1336 Secret Platinum Protection Antiperspirant-Deodorant 17,528.2 39,892.1 -56.1  
  481 Secure Horizons Insurance - Health 39,021.2 26,370.8 48.0  
  1922 Seeker: The Dark is Rising Movie 11,711.0 0.0 N/A  
  984 Sega Entertainment Software 22,970.1 14,079.1 63.2  
  1851 Select Comfort Mattress 12,136.4 7,336.0 65.4  
  241 Select Comfort Sleep Number Direct Response Product 66,338.1 69,818.5 -5.0  
  1491 Select Comfort Sleep Number Mattress 15,594.4 12,739.1 22.4  
  638 Select Comfort Stores - Beds-Bedding 32,884.8 32,650.2 0.7  
  1284 SelectQuote Insurance Agency 18,290.0 13,077.5 39.9  
  1341 Sensodyne Pronamel Toothpaste-Gel 17,424.1 0.0 N/A  
  639 Seroquel Prescription Drugs - Human 32,871.1 3.6 907,188.7  
  686 Shane Company Store - Jewelry 31,451.9 31,963.7 -1.6  
  199 Sharp Aquos Televisions 76,615.7 58,916.0 30.0  
  1471 Shedd's Spread Country Crock Entrées - Prepared 15,760.2 21,232.4 -25.8  
  1924 Sheer Cover Direct Response Product 11,680.0 194.7 5,897.7  
  1777 Shell Gas Stations 12,764.2 19,376.2 -34.1  
  1032 Shell Gasoline 22,143.7 13,079.8 69.3  
  1873 Shell Oil Company - General 11,967.9 6,622.3 80.7  
  772 Sherwin-Williams Stores - Paint-Wallpaper 28,202.6 31,825.4 -11.4  
  1308 Shoe Carnival Stores - Shoes 17,904.7 20,430.5 -12.4  
  1214 Shoe Pavilion Stores - Shoes 19,314.1 21,451.8 -10.0  
  836 Shooter Movie 26,212.6 0.0 N/A  
  1689 Shop Rite Supermarket 13,609.7 20,493.6 -33.6  
  1775 Shout Advanced Stain Remover - Laundry 12,795.1 0.0 N/A  
  1599 Showtime Cable TV Channel 14,452.2 22,008.1 -34.3  
  425 Shrek The Third Movie 44,663.7 0.0 N/A  
  552 Shrek The Third Video 35,964.4 0.0 N/A  
  1548 Sierra Mist Regular Soft Drink 14,963.4 27,956.2 -46.5  
  1070 Silk Milk 21,414.6 21,590.9 -0.8  
  1150 Silver Care Plan Insurance - Funeral 20,209.9 4,093.5 393.7  
  1937 Simply Orange Fruit Juices 11,560.0 14,839.2 -22.1  
  682 Simpsons Movie 31,528.9 1,192.8 2,543.3  
  189 Singulair Prescription Drugs - Human 80,729.9 119,950.4 -32.7  
  501 Sirius Satellite Radio Satellite Communications Services 37,888.2 46,814.6 -19.1  
  1091 Sit-N-Sleep Stores - Beds-Bedding 21,112.0 27,078.6 -22.0  
  1696 Six Flags Magic Mountain Entertainment Park 13,504.0 9,610.7 40.5  
  1506 Six Flags Theme Parks Entertainment Park 15,441.0 14,928.6 3.4  
  1492 Sizzler Restaurant 15,592.1 20,821.3 -25.1  
  1382 Skechers Shoes 16,786.1 19,826.4 -15.3  
  1590 Skechers Sports Footwear 14,504.5 24,333.3 -40.4  
  1835 Skittles Candy 12,251.9 15,709.6 -22.0  
  1845 Skyy Vodka 12,175.8 8,326.5 46.2  
  1541 Sleep Country USA Stores - Beds-Bedding 15,080.9 18,606.3 -18.9  
  1884 Sleep Train Stores - Beds-Bedding 11,912.1 14,088.7 -15.4  
  1645 SleepMD Sleeping Aid 13,985.4 6,712.4 108.4  
  413 Sleepy's Stores - Beds Bedding 45,682.3 30,787.1 48.4  
  604 Slim-Fast Optima - Reducing Aids 33,986.3 45,149.6 -24.7  
  951 Slimquick Reducing Aids 23,705.5 25,998.5 -8.8  
  1878 Slumberland Stores - Furniture 11,923.7 10,562.9 12.9  
  1073 Smart Balance Margarine 21,352.5 20,838.3 2.5  
  1698 SMC Business Venture 13,467.8 10,559.7 27.5  
  1254 Smile Train Organization 18,687.7 6,944.2 169.1  
  888 Smith Barney Financial - Investment Services 24,997.5 14,635.4 70.8  
  1074 Smokin' Aces Movie 21,350.2 0.0 N/A  
  1683 Smuckers Preserves 13,650.3 13,177.9 3.6  
  992 Snapple Iced Tea 22,840.1 22,215.0 2.8  
  409 Snickers Candy Bar 45,860.1 35,237.2 30.1  
  1681 Snuggle Exhilarations Fabric Softener 13,659.6 4,159.7 228.4  
  866 Sokolove James Legal Services 25,493.5 23,957.6 6.4  
  46 Sonic Restaurants - QS 175,224.4 146,075.3 20.0  
  768 Sony Bravia Televisions 28,372.6 25,188.2 12.6  
  874 Sony Cyber-Shot Cameras 25,304.7 18,545.1 36.4  
  898 Sony Electronic Equipment 24,761.6 9,849.4 151.4  
  1474 Sony Entertainment Software 15,746.7 214.8 7,229.3  
  1547 Sony Handycam Video Cameras 14,987.3 16,546.4 -9.4  
  1112 Sony Playstation 2 Entertainment Software 20,680.4 47,332.7 -56.3  
  560 Sony Playstation 3 Entertainment Software 35,736.9 5,287.6 575.9  
  1201 Sony Playstation 3 Game - Video Systems 19,445.0 18,528.7 4.9  
  881 Sony PSP Game - Video Systems 25,245.5 22,771.0 10.9  
  1827 Sony Vaio Computer Systems 12,314.5 8,166.6 50.8  
  1065 Sotheby's International Realty Realtors 21,453.4 27,429.2 -21.8  
  1819 Southern Comfort Liqueur 12,404.0 9,369.9 32.4  
  123 Southwest Airlines - Passenger 104,677.6 88,472.4 18.3  
  285 Southwest Airlines Website - Airlines Passenger 60,425.4 87,647.7 -31.1  
  1249 SoyJoy Snack Bar 18,749.6 22.2 84,194.5  
  1615 Speedway Gas Stations 14,303.6 11,551.7 23.8  
  474 Spider-Man 3 Movie 39,656.1 1,764.9 2,146.9  
  1719 Spider-Man 3 Video 13,292.3 0.0 N/A  
  884 Spin Master Air Hogs Direct Response Product 25,197.6 1,995.8 1,162.5  
  177 Spiriva Prescription Drugs - Human 84,158.1 25,874.3 225.3  
  963 Splenda Artificial Sweetener 23,477.4 33,245.5 -29.4  
  448 Sports Authority Stores - Sporting Goods 41,896.4 32,705.6 28.1  
  1849 Sports Illustrated Magazine - Direct Response 12,148.1 15,311.3 -20.7  
  1345 Spray 'N Wash Stain Remover - Laundry 17,330.0 320.4 5,309.3  
  555 Sprint Computer Accessories 35,917.8 73,847.6 -51.4  
  1405 Sprint NFL Mobile Telephone Services - Wireless 16,588.7 22,725.3 -27.0  
  72 Sprint Stores - Telephone 134,776.4 134,554.4 0.2  
  349 Sprint Telecommunications Services 52,269.7 15,075.7 246.7  
  5 Sprint Telephone Services - Wireless 550,519.4 263,341.4 109.1  
  1811 Sprite Lemon-Lime Regular Soft Drink 12,472.4 24,300.5 -48.7  
  1435 St. Ives Swiss Formula Skin Cleansers 16,139.8 13,336.1 21.0  
  656 St. Jude Children's Research Hospital 32,391.8 34,904.1 -7.2  
  1908 Standard Pacific Homes Builders 11,777.7 13,653.8 -13.7  
  336 Stanley Steamer Carpet Cleaning Services 54,638.5 44,223.3 23.6  
  111 Staples Stores - Office Equipment - Supplies 109,106.6 128,714.1 -15.2  
  1337 Star Furniture Stores - Furniture 17,469.1 20,022.1 -12.8  
  1604 Starbucks Iced Coffee 14,371.9 3,018.2 376.2  
  932 Starbucks Stores - Doughnuts-Coffee 24,245.8 15,428.6 57.1  
  1100 Starburst Candy 20,930.2 22,165.2 -5.6  
  1286 Stardust Movie 18,245.9 0.0 N/A  
  218 State Farm Insurance 71,585.8 47,431.4 50.9  
  34 State Farm Insurance - Auto 210,726.1 174,299.0 20.9  
  1773 Stayfree Ultra Thin Sanitary Napkins - Pads 12,830.8 15,150.2 -15.3  
  1381 VerSteak 'N Shake Restaurant izon 16,838.9 16,417.2 2.6  
  1002 Stein Mart Stores - Department 22,594.5 21,200.2 6.6  
  1837 Stella Artois Beer 12,237.4 7,359.5 66.3  
  1596 Stihl Lawn Equipment 14,462.9 14,000.7 3.3  
  1159 Stop & Shop Supermarket 20,086.5 17,285.0 16.2  
  843 Stouffers Corner Bistro Entrées - Frozen 26,106.1 36,789.3 -29.0  
  605 Stouffers Lean Cuisine Entrées - Frozen 33,977.9 26,089.1 30.2  
  739 Stride Chewing Gum 29,323.7 15,559.1 88.5  
  1783 Suave Hair Care Products 12,740.7 20,575.8 -38.1  
  796 Subaru Autos & Trucks 27,502.5 12,905.9 113.1  
  1798 Subaru B9 Tribeca Trucks 12,569.7 30,847.1 -59.3  
  370 Subaru Impreza Autos 50,324.5 15,930.4 215.9  
  389 Subaru Legacy Autos 47,694.8 100,955.4 -52.8  
  1655 Subaru of America Inc. Company - Autos & Trucks 13,868.5 0.0 N/A  
  1172 Subaru Tribeca Trucks 19,913.6 0.0 N/A  
  8 Subway Restaurants - QS 399,231.4 408,778.2 -2.3  
  452 Sudafed PE Nasal Decongestant 41,619.2 35,895.9 15.9  
  1211 Sunny Delight Fruit Drinks 19,347.8 23,705.2 -18.4  
  614 Sunsetter Direct Response Product 33,541.5 15,814.1 112.1  
  987 Sunshine Cheez-It Crackers 22,947.4 25,409.2 -9.7  
  944 Sunsilk Anti-Flat Hair Care Products 23,837.3 1,415.4 1,584.2  
  1974 Sunsilk Blonde Bombshell Hair Color 11,329.7 0.0 N/A  
  1231 Suntrust Bank Services 19,104.7 13,511.0 41.4  
  1732 Super 8 Hotels-Motels 13,228.6 13,583.2 -2.6  
  838 Superbad Movie 26,176.7 0.0 N/A  
  607 Surf's Up Movie 33,924.0 0.0 N/A  
  1771 Susan G. Komen For The Cure Organization 12,843.7 11,388.7 12.8  
  1210 Suzuki Grand Vitara Trucks 19,361.7 61,428.7 -68.5  
  1054 Suzuki SX4 Autos 21,665.3 2,993.5 623.7  
  220 Suzuki XL-7 Trucks 70,518.0 33,862.2 108.2  
  688 Swanson Soup - RTS 31,426.6 21,197.5 48.3  
  1060 Sweeney Todd Movie 21,568.7 0.0 N/A  
  288 Swiffer Dusters Cleaning Cloths 60,200.9 52,338.7 15.0  
  368 Swiffer Sweeper Sweepers 50,461.8 41,592.0 21.3  
  1158 Swiffer Sweeper Vacuum Sweeper 20,097.4 12,988.5 54.7  
  306 Swiffer Wet Jet Mops 57,967.7 29,779.5 94.7  
  292 Sylvan Learning Center School 59,707.3 82,070.5 -27.2  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.