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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1188 T. Rowe Price Financial - Investment Services 19,661.7 10,151.4 93.7  
  291 T. Rowe Price Mutual Funds 59,824.2 79,523.2 -24.8  
  27 Taco Bell Restaurants - QS 250,314.2 270,993.0 -7.6  
  1332 Tahiti Village Resort 17,605.6 13,842.8 27.2  
  918 Talbot's Stores - Apparel 24,450.3 23,511.2 4.0  
  1101 Tampax Pearl Tampons 20,917.3 38,193.3 -45.2  
  967 Tampax Tampons 23,421.4 123.4 18,882.4  
  1077 Target Apparel Stores - Department 21,303.1 27,454.8 -22.4  
  643 Target Archer Farms Food Products 32,840.1 0.0 N/A  
  589 Target Electronics Stores - Department 34,681.4 7,160.5 384.3  
  684 Target Entertainment Stores - Department 31,499.4 20,359.9 54.7  
  847 Target Home Furnishings Stores - Department 26,031.9 19,756.8 31.8  
  9 Target Stores - Department 368,342.3 375,541.9 -1.9  
  862 Target Stores Company - General 25,593.8 31,997.3 -20.0  
  1315 Target Toys Stores - Department 17,815.9 13,290.2 34.1  
  210 TD Ameritrade Website - Financial - Investments 73,017.0 70,500.4 3.6  
  1661 Tecate Beer 13,818.8 16,449.6 -16.0  
  312 Tempur-Pedic Direct Response Product 57,478.2 75,762.3 -24.1  
  439 Tempur-Pedic Mattress 42,644.9 7,714.2 452.8  
  1733 Tena Serenity Undergarments - Disposable 13,217.6 12,665.9 4.4  
  153 Teri Loan Company 92,518.0 15,939.5 480.4  
  815 Terminex Pest Control Services 26,745.7 27,947.4 -4.3  
  1788 Texaco Havoline Motor Oil 12,685.5 1,552.5 717.1  
  417 Texas Instruments DLP Computer Hardware 45,289.2 77,051.6 -41.2  
  1207 Texas, State Of Lottery 19,395.9 18,996.5 2.1  
  1823 Texas, State of Tourism 12,388.4 15,815.3 -21.7  
  141 TGI Friday's Restaurant 96,313.6 92,739.8 3.9  
  180 Thematics Stand-out FSI 83,718.8 73,289.4 14.2  
  1779 TheraFlu Warming Relief Cold Remedy - Multi 12,758.5 14,259.6 -10.5  
  1570 Thermacare Arthritis Heating Pads 14,705.8 0.0 N/A  
  1436 ThermaCare Heating Pads 16,118.7 36,500.1 -55.8  
  1519 Thermo Spas - Direct Response Product 15,285.3 17,793.1 -14.1  
  1989 Think Financial Loan Company 11,269.5 0.0 N/A  
  1253 This Christmas Movie 18,696.2 0.0 N/A  
  725 Thomasville Stores - Furniture 29,938.3 20,600.0 45.3  
  670 THQ Entertainment Software 31,910.9 29,855.6 6.9  
  715 TIAA-CREF Financial - Investment Services 30,486.1 41,709.8 -26.9  
  1755 Tic Tac Breath Mints 13,000.5 10,143.2 28.2  
  648 Tide Laundry Detergent - Liquid 32,617.1 39,436.7 -17.3  
  830 Tide Pure Essentials Laundry Detergent - Liquid 26,344.1 0.0 N/A  
  882 Tide Simple Pleasures Laundry Detergent - Liquid 25,224.5 33,875.3 -25.5  
  1540 Tide To Go Stain Remover - Laundry 15,082.0 28,252.9 -46.6  
  1453 Tidy Cats Scoop Cat Litter 15,928.3 15,158.3 5.1  
  819 Tiffany & Company Stores - Jewelry 26,596.8 26,778.1 -0.7  
  2000 Tim Horton’s Restaurants 11,216.9 10,278.7 9.1  
  208 Time Warner Cable Cable Television Services 74,395.3 95,747.3 -22.3  
  938 Time Warner Cable Telephone Services 24,076.0 13,967.8 72.4  
  1721 Time-Life Open The Eyes of My Heart Audio Recording - Direct Response Product 13,282.8 5,364.9 147.6  
  236 Timeshare Only Realtors 67,087.5 55,087.8 21.8  
  495 Tire Rack Direct Response Product 38,280.5 40,062.4 -4.4  
  1496 Titleist Pro V1 Golf Balls 15,524.0 2,918.5 431.9  
  1891 Tivo Digital Video Recorder 11,867.2 6,740.9 76.0  
  941 TJ Maxx Apparel Stores - Department 23,982.1 24,655.6 -2.7  
  1005 TJ Maxx Stores - Department 22,544.7 31,536.3 -28.5  
  864 TMNT Movie 25,546.0 0.0 N/A  
  834 T-Mobile Hotspot At Home Telephone Services - Wireless 26,267.6 0.0 N/A  
  1329 T-Mobile KidConnect Telephone Services - Wireless 17,639.3 13,318.6 32.4  
  28 T-Mobile MyFaves Telephone Services - Wireless 248,814.1 120,855.6 105.9  
  1191 T-Mobile Shadow Mobile Telephone - Multi-Function 19,583.4 0.0 N/A  
  844 T-Mobile Side ID Mobile Telephone - Multi-Function 26,100.2 0.0 N/A  
  63 T-Mobile Telephone Services - Wireless 144,329.8 264,444.0 -45.4  
  1718 Toll Brothers Builders 13,297.0 16,688.2 -20.3  
  1394 Tommy Hilfiger Apparel 16,679.5 12,942.3 28.9  
  1978 TomTom Navigational Equipment 11,317.1 21,987.5 -48.5  
  632 Topamax Prescription Drugs - Human 33,231.8 42,163.6 -21.2  
  1483 Toshiba DVD Player 15,685.9 3,918.9 300.3  
  1882 Tostitos Salsa 11,916.7 4,215.9 182.7  
  1340 Tostitos Scoops! Tortilla Chips 17,431.4 22,999.8 -24.2  
  1840 Tostitos Tortilla Chips 12,221.3 10,697.8 14.2  
  1339 Totinos Pizza Rolls Entrées - Frozen 17,448.7 18,533.6 -5.9  
  1752 Tourneau Stores - Jewelry 13,030.0 9,534.0 36.7  
  961 Toyota 4Runner Trucks 23,479.5 32,932.5 -28.7  
  469 Toyota Autos 40,180.8 41,664.2 -3.6  
  486 Toyota Autos - Dealer Association 38,635.4 61,119.4 -36.8  
  569 Toyota Autos & Trucks 35,262.6 100,955.2 -65.1  
  466 Toyota Autos & Trucks - Dealer Association 40,624.2 75,743.0 -46.4  
  70 Toyota Camry - Autos 137,165.5 218,173.4 -37.1  
  376 Toyota Camry Autos - Dealer Association 49,706.2 51,598.3 -3.7  
  386 Toyota Corolla Autos 48,374.4 55,611.9 -13.0  
  691 Toyota Corolla Autos - Dealer Association 31,337.9 42,825.2 -26.8  
  107 Toyota Highlander Trucks 109,938.8 27,709.0 296.8  
  1177 Toyota Highlander Trucks - Dealer Association 19,860.5 25,564.4 -22.3  
  1349 Toyota Motor Corporation Company - Autos & Trucks 17,294.6 28,035.0 -38.3  
  344 Toyota Prius Autos 53,110.6 4,322.0 1,128.8  
  1014 Toyota Prius Autos - Dealer Association 22,424.8 4,354.9 414.9  
  731 Toyota RAV4 Trucks 29,635.0 167,297.6 -82.3  
  1990 Toyota RAV4 Trucks - Dealer Association 11,268.9 28,559.4 -60.5  
  1097 Toyota Sienna Vans 21,005.4 37,381.0 -43.8  
  1020 Toyota Sienna Vans - Dealer Association 22,368.6 33,625.5 -33.5  
  610 Toyota Tacoma Trucks 33,733.0 53,250.6 -36.7  
  16 Toyota Tundra Trucks 309,604.4 69,428.1 345.9  
  234 Toyota Tundra Trucks - Dealer Association 67,341.8 71,767.7 -6.2  
  746 Toyota Yaris Autos 29,079.9 84,667.1 -65.7  
  194 Toys 'R Us Stores - Toys 78,190.8 86,262.9 -9.4  
  1980 Tracfone Telephone Services-Wireless 11,312.5 26,769.3 -57.7  
  1035 Tractor Supplies Stores - Farm Equipment-Supplies 22,074.8 22,074.8 4.7  
  1457 Trane Cleaneffects Air Purifiers 15,891.5 28,484.2 -44.2  
  1454 TransAmerica Financial - Investment Services 15,915.0 13,348.7 19.2  
  405 Transformers Movie 45,994.5 0.0 N/A  
  911 Transformers Video 24,640.0 0.0 N/A  
  612 Transitions Eyeglasses Lenses 33,663.3 29,882.3 12.7  
  287 Travelers Insurance 60,251.9 70,885.2 -15.0  
  176 Travelocity Website - Travel Services 84,162.1 91,843.2 -8.4  
  1597 Tree Classics Website - Retail Christmas 14,461.7 5,743.5 151.8  
  1562 TRESemmé Thermal Creative Styling Mousse 14,805.3 0.0 N/A  
  1893 Trident Chewing Gum 11,849.6 4,997.4 137.1  
  1739 Trident White Chewing Gum 13,157.0 8,211.5 60.2  
  1503 Trojan Contraceptives - Men 15,455.7 9,489.4 62.9  
  1248 Tropicana Pure Premium Fruit Juices 18,759.9 13,850.5 35.4  
  1511 True Value Stores - Hardware 15,404.1 15,377.5 0.2  
  981 Tums Ultra Antacids 23,086.4 25,028.6 -7.8  
  1981 Turbotax Website - Computer Services 11,308.1 5,878.9 92.3  
  446 TV Parental Guidelines Monitoring Board Organization 42,269.2 24,066.3 75.6  
  1126 Twix Candy Bar 20,549.2 21,550.5 -4.6  
  1420 TXU Energy Utility Company 16,341.0 10,731.3 52.3  
  1860 Tylenol Arthritis Pain Reliever 12,004.5 21,665.2 -44.6  
  1481 Tylenol Children's Cold Remedy - Multi 15,703.5 19.4 80,771.0  
  468 Tylenol Cold Cold Remedy-Multi 40,257.7 20,304.9 98.3  
  972 Tylenol Company - General 23,356.9 0.0 N/A  
  602 Tylenol Pain Reliever 34,101.3 74,159.9 -54.0  
  897 Tylenol PM Pain Reliever 24,777.5 12,882.8 92.3  
  1494 Tyson Entrées - Frozen 15,561.7 21,388.5 -27.2  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.