| |
Rank |
Brand |
2007 Total |
2006 Total |
% Change |
|
|
|
|
| |
461
|
Ubisoft Entertainment Software
|
40,849.2
|
23,828.1
|
71.4
|
|
|
| |
339
|
UBS Financial - Investment Services
|
53,660.9
|
83,376.8
|
-35.6
|
|
|
| |
1560
|
Unclassified Brand
|
14,815.3
|
30,604.3
|
-51.6
|
|
|
| |
1583
|
Uncle Ben's Rice
|
14,564.2
|
1,666.0
|
774.2
|
|
|
| |
846
|
Underdog Movie
|
26,055.0
|
0.0
|
N/A
|
|
|
| |
795
|
Unilever Consumer Products
|
27,510.2
|
0.0
|
N/A
|
|
|
| |
1801
|
United Airlines - Passenger
|
12,545.2
|
45,279.4
|
-72.3
|
|
|
| |
1300
|
United HealthCare Insurance - Health
|
17,978.0
|
18,420.5
|
-2.4
|
|
|
| |
823
|
United Way Organization
|
26,486.5
|
27,859.9
|
-4.9
|
|
|
| |
566
|
Universal Studios Orlando Entertainment Park
|
35,438.2
|
24,093.0
|
47.1
|
|
|
| |
1472
|
Universal Technical Institute
|
15,749.7
|
17,427.5
|
-9.6
|
|
|
| |
650
|
University of Phoenix
|
32,559.1
|
9,042.2
|
260.1
|
|
|
| |
1961
|
Univision Television Network
|
11,398.4
|
16,284.7
|
-30.0
|
|
|
| |
719
|
Univision.Com Univision Movie Website - TV Network
|
30,046.3
|
37,801.1
|
-20.5
|
|
|
| |
296
|
UPS Delivery Services
|
59,015.8
|
98,467.4
|
-40.1
|
|
|
| |
595
|
UPS Delivery Services - Air
|
34,556.3
|
582.8
|
5,829.5
|
|
|
| |
680
|
UPS Store Packaging & Shipping Services
|
31,596.0
|
19,813.6
|
59.5
|
|
|
| |
928
|
US Air Force Website - Military Recruitment
|
24,320.8
|
13,560.5
|
79.3
|
|
|
| |
179
|
US Army Military Recruitment
|
84,016.3
|
101,904.9
|
-17.6
|
|
|
| |
1659
|
US Army National Guard Military Recruitment
|
13,829.8
|
15,830.0
|
-12.6
|
|
|
| |
1362
|
US Army Reserve Military Recruitment
|
17,049.7
|
27,270.7
|
-37.5
|
|
|
| |
1306
|
US Army Reserve Website - Military Recruitment
|
17,929.2
|
9,373.1
|
91.3
|
|
|
| |
381
|
US Army Website - Military Recruitment
|
48,990.4
|
27,597.8
|
77.5
|
|
|
| |
247
|
US Cellular Telephone Services - Wireless
|
65,669.2
|
53,018.2
|
23.9
|
|
|
| |
520
|
US Department of Health & Human Services Government ADV-Federal
|
37,087.6
|
42,335.9
|
-12.4
|
|
|
| |
508
|
US Department of Transportation Government - ADV-Federal
|
37,627.7
|
46,418.2
|
-18.9
|
|
|
| |
145
|
US Marine Corps Military Recruitment
|
95,439.3
|
31,085.6
|
207.0
|
|
|
| |
1216
|
US Mint Direct Response Product
|
19,273.1
|
13,438.2
|
43.4
|
|
|
| |
545
|
US Navy Military Recruitment
|
36,129.2
|
47,831.1
|
-24.5
|
|
|
| |
964
|
US Trust Financial - Investment Services
|
23,473.7
|
502.0
|
4,575.8
|
|
|
|
|
|
|
| Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online). |
