About Us | Contact Us | RSS
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  360 V-8 Vegetable Juice 51,060.2 32,808.9 55.6  
  1000 V-8 V-Fusion Fruit Juices 22,606.3 26,351.5 -14.2  
  1219 Vacancy Movie 19,236.1 0.0 N/A  
  1767 Vagisil Feminine Treatments - Medical 12,878.8 12,222.2 5.4  
  757 Valassis Communications Business Services 28,693.2 42.0 68,243.1  
  577 Valspar Paints 35,121.0 0.0 N/A  
  166 Valtrex Prescription Drugs - Human 88,511.9 95,775.5 -7.6  
  574 Value City Furniture Store - Furniture 35,199.3 38,870.7 -9.4  
  993 Value City Stores - Department 22,733.6 23,979.0 -5.2  
  1103 Vaseline Intensive Rescue Moisturizer - Body 20,894.6 5,896.9 254.3  
  1137 Vaseline Skin Care Products 20,412.8 55.6 36,637.5  
  534 Veramyst Prescription Drugs - Human 36,411.6 0.0 N/A  
  1048 Verizon Cable TV Services 21,719.6 28,350.2 -23.4  
  630 Verizon Fios Cable TV Services 33,250.7 0.0 N/A  
  1136 Verizon Fios Internet Service Provider 20,427.6 87.2 23,323.7  
  503 Verizon Fios Telecommunications Services 37,827.4 0.0 N/A  
  227 Verizon Internet Service Provider 69,543.9 120,945.6 -42.5  
  327 Verizon Telecommunications Services 55,618.3 43,915.3 26.6  
  337 Verizon Telephone Services 54,217.4 5,700.6 851.1  
  892 Verizon Wireless Computer Accessories 24,891.2 15,408.3 61.5  
  1552 Verizon Wireless ESPN MVP Telephone Service - Wireless 14,920.5 0.0 N/A  
  59 Verizon Wireless Family Share Plan Telephone Services - Wireless 149,157.8 29,368.4 407.9  
  497 Verizon Wireless Internet Service Provider 38,123.1 45,366.4 -16.0  
  3 Verizon Wireless Telephone Services - Wireless 728,691.1 687,877.2 5.9  
  82 Verizon Wireless VCAS Telephone Service - Wireless 129,016.8 239,999.7 46.2  
  883 Verizon Wireless VZ Navigator Telephone Services - Wireless 25,219.1 186.5 13,422.9  
  478 Vertical Lend Loan Company 39,290.3 24,698.9 59.1  
  401 VesiCare Prescription Drugs - Human 46,408.3 74,214.9 -37.5  
  188 Viagra Prescription Drugs - Human 80,982.2 95,871.9 -15.5  
  1708 Vicks Early Defense Hand Sanitizer 13,368.4 0.0 N/A  
  403 Vicks Nyquil Cold Remedy - Multi 46,028.0 75,870.9 -39.3  
  239 Victoria's Secret Stores - Lingerie 66,569.2 83,773.8 -20.5  
  1807 Video Professor Direct Response Product 12,505.2 18,466.3 -32.3  
  1431 Villages Real Estate - Residential 16,214.0 17,467.8 -7.2  
  1982 Virgin Mobile Telephone Services-Wireless 11,291.6 7,419.9 52.2  
  11 Visa Credit Card Services 360,455.4 432,657.6 -16.7  
  1401 Vizio Televisions 16,616.0 4,383.7 279.0  
  1089 Volkswagen Autos 21,169.6 7,901.6 167.9  
  730 Volkswagen Autos & Trucks 29,683.8 37,775.3 -21.4  
  1482 Volkswagen Autos & Trucks - Dealer Association 15,692.7 3,193.9 391.3  
  991 Volkswagen Beetle Autos 22,841.3 2,124.4 975.2  
  1490 Volkswagen GTI Autos 15,600.3 51,312.7 -69.6  
  303 Volkswagen Jetta Autos 58,260.2 106,511.7 -45.3  
  1607 Volkswagen Jetta Autos - Dealer Association 14,336.7 17,462.5 -17.9  
  406 Volvo S80 Autos 45,947.8 103.2 44,414.9  
  678 Volvo XC70 Trucks 31,616.3 29.5 106,903.4  
  988 Volvo XC90 Trucks 22,920.8 58,976.8 -61.1  
  75 Vonage Telephone Services 132,354.4 284,950.2 -53.6  
  905 Von's Supermarket 24,720.2 41,462.5 -40.4  
  1031 VTech V Smile Computer Toy 22,152.1 16,598.2 33.5  
  71 Vytorin Prescription Drugs - Human 136,938.4 134,308.8 2.0  
  695 Vyvanse Prescription Drugs - Human 31,222.6 0.0 N/A  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.