| |
Rank |
Brand |
2007 Total |
2006 Total |
% Change |
|
|
|
|
| |
203
|
Wachovia Bank Savings
|
75,195.3
|
74,200.7
|
1.3
|
|
|
| |
1010
|
Wachovia Securities Financial - Investment Services
|
22,482.5
|
33,269.0
|
-32.4
|
|
|
| |
1780
|
Walgreens Film Processing Stores - Drug
|
12,757.5
|
15,806.6
|
-19.3
|
|
|
| |
42
|
Walgreens Stores - Drug
|
180,679.6
|
165,163.7
|
9.4
|
|
|
| |
926
|
Walk Hard Movie
|
24,365.6
|
0.0
|
N/A
|
|
|
| |
1366
|
Wall Street Journal Newspaper
|
17,033.1
|
1,870.8
|
810.5
|
|
|
| |
1092
|
Wal-Mart Apparel Stores - Department
|
21,099.7
|
38,959.7
|
-45.8
|
|
|
| |
260
|
Wal-Mart Electronics Stores - Department
|
63,778.5
|
71,580.5
|
-10.9
|
|
|
| |
419
|
Wal-Mart Entertainment Stores - Department
|
45,199.3
|
24,679.3
|
83.1
|
|
|
| |
726
|
Wal-Mart Grocery Stores - Department
|
29,913.5
|
29,345.5
|
1.9
|
|
|
| |
29
|
Wal-Mart Stores - Department
|
246,609.4
|
229,417.5
|
7.5
|
|
|
| |
1456
|
Wal-Mart Stores Inc. Company - General
|
15,897.2
|
14,760.9
|
7.7
|
|
|
| |
1635
|
Wal-Mart Toys Stores - Department
|
14,085.9
|
20,037.6
|
-29.7
|
|
|
| |
1685
|
Walt Disney Cinderella III Video
|
13,627.4
|
0.0
|
N/A
|
|
|
| |
1728
|
Walt Disney Jungle Book Video
|
13,244.8
|
0.0
|
N/A
|
|
|
| |
484
|
Walt Disney Meet the Robinsons Movie
|
38,905.2
|
21.5
|
181,183.4
|
|
|
| |
1769
|
Walt Disney Peter Pan Video
|
12,862.1
|
0.0
|
N/A
|
|
|
| |
355
|
Walt Disney Ratatouille Movie
|
51,369.2
|
0.0
|
N/A
|
|
|
| |
1174
|
Walt Disney Ratatouille Video
|
19,868.1
|
0.0
|
N/A
|
|
|
| |
692
|
Walt Disney World Entertainment Park
|
31,308.5
|
102,190.6
|
-69.4
|
|
|
| |
1476
|
Warner Brothers Movie
|
15,735.4
|
16,905.3
|
-6.9
|
|
|
| |
192
|
Washington Mutual Bank Services
|
78,442.7
|
115,791.1
|
-32.3
|
|
|
| |
1001
|
Washington Mutual Website - Bank Services
|
22,596.4
|
0.0
|
N/A
|
|
|
| |
1199
|
Waste Management Inc. Company - General
|
19,522.4
|
21,979.1
|
-11.2
|
|
|
| |
899
|
Water Horse Legend of the Deep Movie
|
24,755.6
|
0.0
|
N/A
|
|
|
| |
1046
|
Watson's Stores - Pools
|
21,725.4
|
25,046.0
|
-13.3
|
|
|
| |
955
|
We Own The Night Movie
|
23,557.5
|
0.0
|
N/A
|
|
|
| |
952
|
WebMD Website - Medical Services
|
23,624.3
|
32,086.1
|
-26.4
|
|
|
| |
1044
|
Weight Watchers Website - Weight Loss Program
|
21,786.0
|
4,224.8
|
415.7
|
|
|
| |
175
|
Weight Watchers Weight Loss Center
|
84,655.1
|
68,331.5
|
23.9
|
|
|
| |
1702
|
Welch's Fruit Juices
|
13,443.0
|
19,006.4
|
-29.3
|
|
|
| |
428
|
Wells Fargo Bank Services
|
44,494.4
|
51,316.8
|
-13.3
|
|
|
| |
17
|
Wendy's Restaurants - QS
|
302,814.5
|
369,586.4
|
-18.1
|
|
|
| |
804
|
Western Union Wired Communications
|
27,045.9
|
38,813.0
|
-30.3
|
|
|
| |
1293
|
Westin Hotels-Motels
|
18,129.0
|
25,133.9
|
-27.9
|
|
|
| |
743
|
Westwood College
|
29,229.9
|
28,223.4
|
3.6
|
|
|
| |
891
|
Whataburger Restaurant - QS
|
24,935.4
|
25,769.7
|
-3.2
|
|
|
| |
1499
|
White Castle Restaurant - QS
|
15,476.5
|
12,503.8
|
23.8
|
|
|
| |
734
|
Wickes Furniture Stores - Furniture
|
29,461.5
|
33,242.0
|
-11.4
|
|
|
| |
663
|
Wild Hogs Movie
|
32,147.9
|
0.0
|
N/A
|
|
|
| |
1569
|
Windermere Realtors
|
14,746.3
|
15,848.3
|
-7.0
|
|
|
| |
1250
|
Windex Cleaner - All Purpose
|
18,735.8
|
0.0
|
N/A
|
|
|
| |
578
|
Windex Cleaner - Glass
|
35,043.9
|
25,462.5
|
37.6
|
|
|
| |
1400
|
Window World Stores - Window-Door
|
16,638.4
|
13,544.1
|
22.8
|
|
|
| |
1534
|
Winn-Dixie Supermarket
|
15,136.2
|
10,964.0
|
38.1
|
|
|
| |
1175
|
Wish-Bone Salad Spritzers Bottled Salad Dressing
|
19,866.9
|
16,329.4
|
21.7
|
|
|
| |
1157
|
Work At Home Institute Website - Business Venture
|
20,102.2
|
17,172.3
|
17.1
|
|
|
| |
623
|
World Reserve Monetary Exchange Direct Response Product
|
33,342.9
|
13,172.6
|
153.1
|
|
|
| |
841
|
Wrangler Jeans
|
26,144.8
|
24,701.7
|
5.8
|
|
|
| |
771
|
Wrigley's Eclipse Chewing Gum
|
28,286.5
|
19,379.0
|
46.0
|
|
|
| |
758
|
Wrigley's Extra Chewing Gum
|
28,669.7
|
30,997.4
|
-7.5
|
|
|
| |
364
|
Wrigley's Orbit Chewing Gum
|
50,792.2
|
48,229.8
|
5.3
|
|
|
| |
842
|
Wyeth Pharmaceuticals
|
26,118.2
|
16,402.9
|
59.2
|
|
|
|
|
|
|
| Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online). |
