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Rank |
Brand |
2007 Total |
2006 Total |
% Change |
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594
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XM Satellite Radio Communications Services
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34,595.1
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56,458.6
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-38.7
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| Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online). |
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 Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings. |
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 Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion. |
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 Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008. |
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 Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment. |
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