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Financial Services

After Credit Crunch, Reality Bites

By Michael Applebaum

Let's face it: There have been better times for the financial services industry. After a disastrous 2007, the sector is nowhere near recovering from the rapid decline of the housing and credit markets. UBS, Citigroup and AIG are among the companies worst hit, each having suffered recent quarterly losses of several billion dollars.
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Top Brands by Category:

Brand/Parent Company

Lead Agency/Location

Revenues ($ billions)

Media Expenditures ($ millions)

Quality

Familiarity (%)

Purchase Intent

Equity

FINANCIAL SERVICES

1. ING

BBDO / Atlanta, GA

195.00

66.20

7.14

6.84

60.7

2. Citi/Citigroup

Publicis / New York, NY

159.2

482.9

6.35

5.75

52.1

3. Allianz

N/A

156.2

12.3

N/A

4. Bank of America

BBDO / New York, NY

124.3

272.6

5.86

4.99

48.1

5. AIG

BBDO / New York, NY

110.1

146.2

5.33

4.62

41.4

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Sources: Nielsen Monitor-Plus (excludes online)/EquiTrend:QxFxPI=E (see Methodology)

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Brandweek Covers Online Branding in the Financial Sector

Corporate branding in the financial sector is hugely important for maintaining consumer loyalty. Brandweek reports on all of the latest news relating to branding strategy in this highly competitive industry. From which brands are focusing on online branding to which ones are completely overhauling their image, Brandweek keeps our readers informed on their industry like no other publication.

Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report. To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!

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Brandweek Covers Online Branding in the Financial Sector