| |
Brand/Parent Company |
Lead Agency/Location |
Total Sales ($ millions) |
Media Expenditures ($ millions) |
Quality |
Familiarity (%) |
Purchase Intent |
Equity |
|
|
|
|
| |
1. Pine Sol / Clorox
|
DDB / San Francisco, CA |
67.0
|
20.5
|
7.42
|
79
|
7.53
|
66.9
|
|
|
| |
2. Lysol / Reckitt Benckiser
|
Euro RSCG / New York, NY |
48.4
|
5.4
|
7.80
|
82
|
7.61
|
69.4
|
|
|
| |
3. Clorox Clean Up / Clorox
|
DDB / San Francisco, CA |
42.8
|
7.7
|
7.36
|
60
|
7.48
|
64.6
|
|
|
| |
4. Mr. Clean / P&G
|
Grey / New York, NY |
37.9
|
11.9
|
7.59
|
77
|
7.47
|
65.8
|
|
|
| |
5. Fabuloso / Colgate-Palmolive |
DDB / San Francisco, CA |
26.8
|
14.3
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
| |
Brand/Parent Company |
Lead Agency/Location |
Total Sales ($ millions) |
Media Expenditures ($ millions) |
Quality |
Familiarity (%) |
Purchase Intent |
Equity |
|
|
|
|
| |
1. Tide / P&G
|
Saatchi & Saatchi / New York, NY |
1,221.00
|
100.8
|
7.47
|
86
|
7.50
|
68.4
|
|
|
| |
2. Purex / Dial
|
Energy/BBDO / Chicago, IL |
225.6
|
12.4
|
6.98
|
54
|
6.73
|
60.4
|
|
|
| |
3. All / Unilever
|
Bartle Bogle Hegarty / New York, NY |
228.9
|
19.5
|
6.64
|
67
|
6.64
|
59.2
|
|
|
| |
4. Gain / P&G
|
Leo Burnett / Toronto, Canada |
176.2
|
39.4
|
6.90
|
62
|
6.92
|
62.3
|
|
|
| |
5. Arm & Hammer / Church & Dwight
|
In-house
|
161.6
|
4.4
|
6.92 |
65 |
6.15 |
55.9 |
|
|
| |
Brand/Parent Company |
Lead Agency/Location |
Total Sales ($ millions) |
Media Expenditures ($ millions) |
Quality |
Familiarity (%) |
Purchase Intent |
Equity |
|
|
|
|
| |
1. Tide / P&G
|
Saatchi & Saatchi / New York, NY |
282.4
|
100.8
|
7.54
|
86
|
7.07
|
65.2
|
|
|
| |
2. Gain / P&G
|
Leo Burnett / Toronto, Canada |
86.6
|
39.4
|
6.90
|
62
|
6.92
|
62.3
|
|
|
| |
3. Arm & Hammer / Church & Dwight
|
In-house
|
32.9
|
4.4
|
6.92 |
65 |
6.15 |
55.9 |
|
|
| |
4. Surf / Unilever
|
N/A |
27.4
|
0.1
|
6.23
|
56
|
6.00
|
52.2
|
|
|
| |
5. Cheer / P&G
|
Leo Burnett / Toronto, CA |
26.5
|
12
|
6.88
|
81
|
6.43
|
58.2
|
|
|
| |
Brand/Parent Company |
Lead Agency/Location |
Total Sales ($ millions) |
Media Expenditures ($ millions) |
Quality |
Familiarity (%) |
Purchase Intent |
Equity |
|
|
|
|
| |
1. Pampers / P&G
|
Saatchi & Saatchi / New York, NY |
926.7 |
52.0
|
7.54
|
78
|
4.66
|
50.8
|
|
|
| |
2. Huggies / Kimberley-Clark
|
JWT / New York, NY |
639.8 |
73.8
|
7.50
|
71
|
4.92
|
51.6
|
|
|
| |
3. Private Label
|
N/A |
262.4 |
N/A
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
| |
4. Luvs / P&G
|
Saatchi & Saatchi / New York, NY |
142.6
|
16.5
|
6.19
|
49
|
4.66
|
45.5
|
|
|
| |
Brand/Parent Company |
Lead Agency/Location |
Total Sales ($ millions) |
Media Expenditures ($ millions) |
Quality |
Familiarity (%) |
Purchase Intent |
Equity |
|
|
|
|
| |
1. Kleenex / Kimberley-Clark
|
JWT / New York, NY |
506.9 |
35.5
|
7.92
|
90
|
8.45
|
75.6
|
|
|
| |
2. Puffs / P&G
|
Publicis / New York, NY |
250.8 |
19.2
|
7.61
|
78
|
7.90
|
70.1
|
|
|
| |
3. Private Label
|
N/A |
193.7
|
N/A
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
| |
4. Scotties / Kimberley-Clark
|
JWT / New York, NY |
55.4
|
0.4
|
7.07
|
66
|
6.88
|
62.3
|
|
|
| |
Brand/Parent Company |
Lead Agency/Location |
Total Sales ($ millions) |
Media Expenditures ($ millions) |
Quality |
Familiarity (%) |
Purchase Intent |
Equity |
|
|
|
|
| |
1. Charmin / P&G
|
Saatchi & Saatchi / New York, NY |
910.2 |
71.1
|
7.63
|
92
|
7.69
|
69.0
|
|
|
| |
2. Scott / Kimberley-Clark
|
JWT / New York, NY |
648.9 |
16.9
|
7.05
|
80
|
7.06
|
62.7
|
|
|
| |
3. Cottonelle / Kimberley-Clark
|
JWT / New York, NY |
558.5 |
19.4
|
7.31
|
78
|
7.40
|
65.8
|
|
|
| |
4. Private Label
|
N/A |
553.9 |
N/A
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
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