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 Beer, Wine and Liquor
The Party's at the Low End

By Jim Edwards

In 2009, flat beer might actually be a good thing, at least when it comes to sales. Anheuser-Busch InBev's Bud Light saw flat sales at 42 million barrels last year and flagship Budweiser's sales declined 5.7 percent to 23 million barrels, per Beer Marketer's Insights. While that presages a bleak year for A-B, the company may actually be well positioned to weather the downturn.
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Brandweek is not so much an advertising magazine as it is a comprehensive marketing magazine. Completely designed to cover the branding and marketing industry like no other publication, Brandweek is where the professionals get their marketing strategy news and analysis. Each year, we issue a number of special reports like our Superbrands list, which rates the best marketing efforts in 22 categories like liquor, autos, fast food and more.