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 Computers and Electronics
Industry Poised for a Reboot

By Todd Wasserman

Give Microsoft some points for trying. After years of sitting back as Apple defined its rival as dull and bug-addled in the long-running "Mac vs. PC" ads, Microsoft finally landed a punch with its latest campaign from Crispin Porter + Bogusky. The now-infamous "Lauren" ad was the best-known of the "Laptop Hunters" series and featured a young women trying to get a laptop for less than $1,000.
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Brandweek is the brand marketing magazine for marketing professionals. In each issue, we deliver the brand marketing news you need to be more informed on your industry. We also provide a number of annual reports, like our Superbrands list, which rates the best brand marketing efforts in 22 categories like retail, computers, travel and others.