About Us | Contact Us | RSS

Brandweek Home > Superbrands > Fast Food Superbrands
 Fast Food
Fewer Jobs = Fewer Meals

By Jim Edwards

Sales at fast-food chains have slowed precipitously in the last few months. Why? As more people lose their jobs, fewer workers means fewer consumers needing to eat lunch outside of their own kitchens. Traffic in restaurants declined 1.5 percent in Q1 2009, the second sequential decline in traffic reported by NPD. Even as they advertise dollar meals and other recession specials, quick-serve restaurants were off 1 percent.
full story

PREV CATEGORY NEXT CATEGORY



Download: America's Top 2000 Brands
Download the full Superbrands package - the ultimate marketing resource.
Order Here
Top Brands by Category:

Superbrands - The Best Marketing in Fast Food

Brandweek is the most trusted source of news for those in the brand marketing business. From the latest brand marketing news to our exclusive special reports like our Superbrands list, we are the authority on brand marketing. Discover which fast food giants made it to the top of our Superbrands list this year when you subscribe to Brandweek Magazine.