About Us | Contact Us | RSS

Brandweek Home > Superbrands > Food Superbrands
 Food
Value: It's What's for Dinner

By Elaine Wong

In boom times, food giants like Kraft and General Mills tried to persuade consumers to trade up. Now, as the recession bites into its business, Big Food is changing its approach. The name of the game now is customer retention via value messages.
full story

PREV CATEGORY NEXT CATEGORY



Download: America's Top 2000 Brands
Download the full Superbrands package - the ultimate marketing resource.
Order Here
Top Brands by Category:

The Top Corporate Branding Strategies as Rated by Brandweek

Brandweek Magazine is the corporate branding industry's premier publication. From our special reports like our Superbrands list to our opinionated insights on new corporate branding strategies, we provide all of the news and information that's relevant and important to our readers. Get exclusive content from Brandweek for free by signing up for our newsletters.