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Largest Increase in Spending Year over Year
Pharmaceuticals, Movies, Health and Beauty products, and Autos are all represented on the list of the 25 brands that showed the greatest jump in spending from 2006 to 2007.
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669 |
Ocean's Thirteen Movie |
31,961.7 |
1.0 |
3,196,065.9 |
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1939 |
Hermosa Group Credit Services |
11,554.5 |
0.4 |
3,016,741.0 |
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162 |
AT&T Wireless Stores - Telephone |
89,190.5 |
4.9 |
1,812,346.3 |
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320 |
Ford Edge Trucks - Deal Association |
56,362.2 |
3.6 |
1,574,262.1 |
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764 |
Juvederm Prescription Drugs - Human |
28,529.4 |
2.4 |
1,188,625.7 |
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639 |
Seroquel Prescription Drugs - Human |
32,871.1 |
3.6 |
907,188.7 |
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1154 |
Almay Smart Shade Makeup - Foundation |
20,122.4 |
4.3 |
465,697.0 |
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311 |
GMC Acadia Trucks |
57,531.1 |
29.1 |
197,649.0 |
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484 |
Walt Disney Meet the Robinsons Movie |
38,905.2 |
21.5 |
181,183.4 |
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676 |
AT&T Satellite Communications Services |
31,630.1 |
17.5 |
180,974.6 |
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678 |
Volvo XC70 Trucks |
31,616.3 |
29.5 |
106,903.4 |
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1107 |
Chemistry Website - Dating Services |
20,734.6 |
19.7 |
104,933.1 |
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1249 |
SoyJoy Snack Bar |
18,749.6 |
22.2 |
84,194.5 |
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1481 |
Tylenol Children's Cold Remedy - Multi |
15,703.5 |
19.4 |
80,771.0 |
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757 |
Valassis Communications Business Services |
28,693.2 |
42.0 |
68,243.1 |
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995 |
Zodiac Movie |
22,713.3 |
43.5 |
52,082.2 |
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1493 |
Zurich Financial Services Financial - Investment Services |
15,567.2 |
32.9 |
47,270.0 |
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1556 |
Pringles Select Potato Chips |
14,835.9 |
31.9 |
46,381.4 |
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406 |
Volvo S80 Autos |
45,947.8 |
103.2 |
44,414.9 |
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1260 |
Listen Up Direct Response Product |
18,614.9 |
42.8 |
43,350.1 |
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806 |
Dawn Plus Dishwashing Detergent - Liquid |
27,024.4 |
71.0 |
37,985.6 |
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1137 |
Vaseline Skin Care Products |
20,412.8 |
55.6 |
36,637.5 |
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629 |
Byetta Prescription Drugs - Human |
33,303.2 |
90.9 |
36,535.6 |
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1797 |
Old Spice Deodorants |
12,579.8 |
42.6 |
29,411.9 |
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1632 |
Hewlett-Packard Website - Computer Systems |
14,142.5 |
55.8 |
25,236.9 |
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 Download: America's Top 2000 Brands
Full list in pdf format for printing.
Order Here |
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 Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings. |
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 Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion. |
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 Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008. |
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 Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment. |
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