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  Rank Brand 2007 Total 2006 Total % Change  
  201 Enbrel Prescription Drugs - Human 75,626.8 66,776.6 13.3  
  202 Hewlett-Packard HP Pavilion Computer Systems 75,316.9 76,823.7 -2.0  
  203 Wachovia Bank Savings 75,195.3 74,200.7 1.3  
  204 Office Depot Stores - Office Equipment-Supplies 75,115.0 108,310.1 -30.6  
  205 Heineken Beer 74,843.7 54,864.0 36.4  
  206 Crest Whitestips Tooth Polish 74,818.6 70,047.2 6.8  
  207 Chili's Grill & Bar Restaurant 74,620.2 108,442.5 -31.2  
  208 Time Warner Cable Cable Television Services 74,395.3 95,747.3 -22.3  
  209 Dell Inspiron Computer Systems 73,417.2 42,389.9 73.2  
  210 TD Ameritrade Website - Financial - Investments 73,017.0 70,500.4 3.6  
  211 Detrol LA Prescription Drugs - Human 72,771.5 49,079.1 48.3  
  212 Olay Body Wash 72,154.4 40,685.7 77.3  
  213 Gillette Fusion Razor - Electric 71,894.6 3,746.8 1,818.8  
  214 Royal Caribbean International Cruises 71,879.6 78,509.3 -8.4  
  215 Mazda Autos & Trucks 71,729.1 34,720.9 106.6  
  216 DirectBuy Shopping Club 71,649.4 22,623.9 216.7  
  217 CarMax Auto Dealership 71,628.2 81,304.0 -11.9  
  218 State Farm Insurance 71,585.8 47,431.4 50.9  
  219 Bloomingdale's Stores - Department 71,283.8 72,733.9 -2.0  
  220 Suzuki XL-7 Trucks 70,518.0 33,862.2 108.2  
  221 JC Penney Apparel Stores - Department 70,359.4 107,274.4 -34.4  
  222 Lyrica Prescription Drugs - Human 70,161.0 27,471.3 155.4  
  223 Crest Pro-Health Toothpaste - Gel 69,893.4 36,366.9 92.2  
  224 Lenscrafters Optical Centers 69,846.0 74,555.7 -6.3  
  225 Saturn Autos & Trucks 69,706.7 15,903.4 338.3  
  226 Pfizer Pharmaceuticals 69,602.8 96,476.6 -27.9  
  227 Verizon Internet Service Provider 69,543.9 120,945.6 -42.5  
  228 Bose Direct Response Product 68,850.8 54,945.1 25.3  
  229 Acura TL Series Autos 68,468.5 37,202.7 84.0  
  230 Advil Pain Reliever 68,447.9 81,195.8 -15.7  
  231 Safe Auto Insurance - Auto 68,042.2 52,671.6 29.2  
  232 Febreze Fabric Refresher Deodorizers 68,011.8 81,532.1 -16.6  
  233 General Electric Company - General 67,623.6 24,240.9 179.0  
  234 Toyota Tundra Trucks - Dealer Association 67,341.8 71,767.7 -6.2  
  235 Hallmark Gold Crown Stores - Card 67,289.5 67,241.2 0.1  
  236 Timeshare Only Realtors 67,087.5 55,087.8 21.8  
  237 Propel Bottled Water 67,059.2 61,740.1 8.6  
  238 Carnival Cruise Lines Cruises 66,843.0 78,194.9 -14.5  
  239 Victoria's Secret Stores - Lingerie 66,569.2 83,773.8 -20.5  
  240 Bally Total Fitness Fitness Centers - Clubs 66,482.3 76,134.4 -12.7  
  241 Select Comfort Sleep Number Direct Response Product 66,338.1 69,818.5 -5.0  
  242 Jenny Craig Weight Loss Centers 66,284.5 57,565.6 15.1  
  243 Kia Spectra Autos 66,217.0 34,785.2 90.4  
  244d> Century 21 Realtors 66,026.1 86,674.7 -23.8  
  245 Ronald McDonald House Charities Organization 65,887.4 17,482.4 276.9  
  246 Publix Supermarket 65,871.1 48,524.1 35.7  
  247 US Cellular Telephone Services - Wireless 65,669.2 53,018.2 23.9  
  248 Yoplait Light Yogurt 65,451.5 49,018.7 33.5  
  249 Jared Galleria of Jewelry Stores - Jewelry 65,288.0 48,228.8 35.4  
  250 Expedia.Com Website - Travel Services 65,276.4 81,654.0 -20.1  
  251 Dodge Avenger Autos 65,104.8 0.0 N/A  
  252 Farmers Insurance - Homeowners 64,859.7 17,632.5 267.8  
  253 Re/Max Realtors 64,699.2 127,511.9 -49.3  
  254 Pantene Pro-V Hair Care Products 64,420.9 105,250.5 38.8  
  255 International House of Pancakes Restaurant 64,291.6 77,516.7 -17.1  
  256 Levitra Prescription Drugs - Human 64,220.3 66,580.8 -3.5  
  257 Colonial Penn Insurance - Life 64,181.5 72,956.1 -12.0  
  258 Chrysler Autos & Trucks 64,028.9 116,699.7 -45.1  
  259 Farmers Insurance - Auto 63,988.0 28,412.1 125.2  
  260 Wal-Mart Electronics Stores - Department 63,778.5 71,580.5 -10.9  
  261 Clorox Disinfectants 63,647.0 44,628.2 42.6  
  262 Blockbuster Website - Retail Video 63,520.7 10,646.5 496.6  
  263 FedEx Express Delivery Services 63,391.8 56,518.5 12.2  
  264 Saturn Vue Trucks 63,251.2 53,524.0 18.2  
  265 Mitsubishi Lancer Autos 62,935.1 13,858.7 354.1  
  266 National Football League Association 62,829.5 71,280.6 -11.9  
  267 Head & Shoulders Shampoo 62,760.5 71,945.8 -12.8  
  268 Bristol-Myers Squibb Pharmaceuticals 62,703.4 52,371.8 19.7  
  269 Menard's Stores - Home Improvement 62,480.0 60,322.7 3.6  
  270 Match.Com Website - Dating Services 62,243.0 69,815.7 -10.8  
  271 Enterprise Rent-A-Car Rental Car Services 62,175.5 54,442.7 14.2  
  272 Actonel Prescription Drugs - Human 61,969.2 52,741.9 17.5  
  273 Secret Clinical Strength Antiperspirant - Deodorant 61,959.9 0.0 N/A  
  274 Hummer H3 Trucks 61,946.5 114,071.5 -45.7  
  275 Autozone Stores - Auto Parts - Accessories 61,805.1 61,099.1 1.2  
  276 Men's Wearhouse Stores - Apparel 61,792.0 71,257.2 -13.3  
  277 Fairfield Language Technologies Rosetta Stone Direct Response Product 61,592.0 29,703.6 107.4  
  278 Dannon Activia Yogurt 61,577.6 52,727.5 16.8  
  279 Humira Prescription Drugs - Human 61,489.2 72,009.7 -14.6  
  280 Hotels.Com Website - Travel Services 61,297.5 61,103.1 0.3  
  281 eBay Website - Auction 61,137.1 64,624.3 -5.4  
  282 Jeep Liberty Trucks 60,951.9 49,870.2 22.2  
  283 Chantix Prescription Drugs - Human 60,911.6 0.0 N/A  
  284 LendingTree Website - Loan Company 60,618.8 77,596.4 -21.9  
  285 Southwest Airlines Website - Airlines Passenger 60,425.4 87,647.7 -31.1  
  286 Corona Extra Beer 60,303.0 46,575.0 29.5  
  287 Travelers Insurance 60,251.9 70,885.2 -15.0  
  288 Swiffer Dusters Cleaning Cloths 60,200.9 52,338.7 15.0  
  289 Bounty Paper Towels 60,030.9 42,763.3 40.4  
  290 Carl's Junior Restaurant - QS 60,029.0 78,212.6 -23.2  
  291 T. Rowe Price Mutual Funds 59,824.2 79,523.2 -24.8  
  292 Sylvan Learning Center School 59,707.3 82,070.5 -27.2  
  293 Pepsi-Cola Regular Soft Drink 59,445.1 73,819.2 -19.5  
  294 Campbell's Chunky Soup - RTS 59,387.6 51,598.0 15.1  
  295 IBM Business Services 59,243.1 17,202.8 244.4  
  296 UPS Delivery Services 59,015.8 98,467.4 -40.1  
  297 American Petroleum Institute Organization 58,938.9 30,257.7 94.8  
  298 Pantene Pro-V Shampoo & Conditioner 58,879.7 52,530.2 12.1  
  299 Ross Apparel Stores - Department 58,766.9 50,350.5 16.7  
  300 La-Z-Boy Furniture Gallery Stores - Furniture 58,680.8 52,619.2 11.5  
  Viewing 201 - 300 >> Next 100 | >> Previous 100  
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Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.