Autos There's never been a tougher time for the industry. Who will come out ahead as some of the largest names in the business reorganize? How will those winners adapt to a starkly different consumer environment?.
Entertainment As the economy falters, many see entertainment as a safe haven. But this isn't the 1930s. New technologies threaten to disrupt the industry in a major way. Will Hollywood rise to the challenge?.
Telecommunication Growth has continued unabated for this decade as the top carriers try to one-up each other with hundreds of millions in advertising spending. But has the recession dragged down telecom or is it still thriving as consumers rely more on their wireless phones?.
Travel When the economy is this bad, vacations are typically the first household expense to get pared down. But less travel doesn't equal no travel. How are the airlines, hotels and cruise companies changing strategies to attract newly frugal consumers?.
Financial Services Aside from autos, no industry has been more at the forefront of change in the last year than banks. Now that many consumers see the financial services industry as the cause of our current recession, what are the brands doing to restore trust?
Editor's Letter: Not-So-Super Times for Superbrands So who's feeling super now? As we kick off our annual ranking of branding's movers and shakers, it's a good bet that other words come to mind to describe the state of marketing/advertising.
