Autos Soaring gas prices are shifting momentum and consumer preferences in the auto industry. Find out how the marketing of cars and trucks are changing with it.
Entertainment It’s been a string of disappointing seasons in the movie industry but sequels and product placement are just two reasons things are turning around.
Telecommunication Can one product make an impact on an entire category? Just ask AT&T. As exclusive service provider for the Apple iPhone the Telecom giant saw sales soar.
Travel Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Financial Services The housing crunch has left the Financial Services industry struggling to recover, impacting marketing budgets. Is relief on the horizon?
Editor's Letter: Thank God It's Not Marlboro Friday Fifteen years ago, marketing had its moment of doubt and pain. It was called Marlboro Friday and was spurred by a seemingly minor event: Philip Morris' 20% price cut for Marlboro cigarettes.
New Frontiers of Marketing: They Feel Your Pain For most marketers, figuring out what diabetic consumers want is a matter of study. For employees at New York firm Unit 7, it was a matter of empathy. A 14-week tale of sweat, tears—and blood.
