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As Premium denim wanes, Levi's heritage—and an array of trend-right jeans—is giving the apparel player a good case of the blues. The brand also is courting favor among the $690 billion gay and lesbian market, which has responded well to Levi's gay specific ads. |
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Despite the shifting economy, 2007 proved to be a strong year for GE. Its sales grew by $3 billion. Category leader Whirlpool also saw a significant increase, of $1.3 billion. |
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Toyota made headlines around the world last year as it eclipse Ford as the No.2 automaker globally on the strength of a forward-looking lineup and a rep for quality. |
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Porsche overtook Saab in the luxury sweepstakes, increasing its sales 1.4% while Saab dropped 10%. The driver? The critically acclaimed Cayenne SUV, which accounted for 36% of its sales, up from 30% in 2006. |
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Put a cutting-edge media system in a small car and watch it rise. Ford proved as much with its Focus, which is up 29% in sales through April thanks to the Microsoft-branded Sync. |
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Toyota's newly retooled Tundra came to the market in 2007 with a huge ad campaign and watched sales climb 58%, per Autodata. |
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Coors Light sales grew 3.6%. Along with regular Coors, both have successfully leveraged packaging innovation. Frost-brewed lining, wide-mouth cans and labels that turn blue when the optimum drinking temperature has been reached have been a hit. |
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Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment. |
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Grey Goose made its first appearance in the top 10 by knocking out Seagram's Gin. Meanwhile, Bacardi was dethroned as the top spirit as Smirnoff grew by 600,000 cases last year. Captain Morgan shot up 500,000 cases, as well. |
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The top 10 soda brands remained in the same positions in 2007. However, there was a noticeable shift downward in media spending, from $482.5 million in 2006 to $358.9 million last year. Diet Pepsi, Diet Mountain Dew and Sprite had budgets cut in half. |
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Red Bull boosted its budget by nearly $20 million to help fend off the competition, but to no avail. Hansen's Monster energy cracks the top 10 of the New Age category for the fist time with no measured media budget to speak of. |
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Dell's sales, which had been growing at a torrid pace for years, have cooled off recently, but the company is hoping new CMO Mark Jarvis, from Oracle, and a new, hipper attitude will turn things around. |
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Sony, which lost three share points in LCD sales, is battling back against low-cost competition with Bravia M. Rival Westinghouse was knocked out of the top five by Toshiba. |
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Despite the industry's PR woes, No. 2 MasterCard is in the black. Net revenues for Q1 2008 stood at $1.2 billion, a 29% increase over '07, while its transactions grew by nearly 16%. |
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Paramount is on a roll after the box office success of Shrek the Third and Transformers last year, and this year's Iron Man, which was a surprise hit. |
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Despite a more health-conscious consumer market, Dunkin' Donuts boosted 2007 sales by 7% to $4.98 billion, per Technomic estimates. An expanded breakfast menu, offered throughout the day and endorsed by Rachael Ray, has only sweetened the deal. |
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Bank of America increased its ad spend by more than $100 million, but had relatively modest ($7.3 billion) increase in revenues. By comparison, ING's jumped $31.8 billion. |
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General Mills Fiber One cereal bar launch shows how consumers are up for a "think less/eat right" product. In this case, the cereal bars provide dietary fiber in a small, user-friendly package. |
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The branded ground coffee category seems to need a jolt. The two category leaders, Folgers and Maxwell House, had flat sales last year, which made them a source of contention at headquarters. In Kraft's case, the company rebuffed investor Nelson Peltz's advice to sell off the Maxwell brand. At P&G, Folgers was spun off as a separate unit so it would no longer be a drag on sales and growth. |
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General Mills' Yoplait continues to be a juggernaut in the yogurt category. The company's success with Yoplait Light was a major factor in its low-calorie Progresso Light soup launch. |
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New Balance and Sketchers are bringing style-conscious consumers into the fold, driving footwear sales and forcing performance companies such a Reebok to rethink their plans. |
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P&G's Crest and Colgate-Palmolive's Colgate have been battling back and forth for No. 1 in the category for at least 10 years. As shown here, the results are still too close to call without data from warehouse clubs and such. |
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Not listed here is Pantene, P&G's shampoo brand, which has been singled out for being an underperformer, an especially troubling situation as the company tries to make further inroads into the beauty category. |
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Showing the strength of the U.S. Hispanic market, Colgate-Palmolive's Fabuloso cracked the top 5 for the first time this year, even though many parents worried kids would mistake the colorful line for a sports drink. |
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Sales for Charmin and Cottonelle rose as both brands, for the first time, ran ads more clearly suggesting what their products actually do. |
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Is it a good time to be Prilosec? That depends. The P&G brand currently leads the stomach-relief category, which is worth some $1.8 billion. A number like that is bound to attract competitors, and Prilosec's got 'em. Generics are on the way, and some say a sales erosion is inevitable. Still, as of March 31, Prilosec's 12-month sales were up 4% to $391.3 million, per IRI. |
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"Little Purple Pill" had a nice ring to it—but "Little Purple Needle"? Not quite. In May AstraZeneca submitted a supplemental application to the FDA for Nexium I.V. for endoscopy patients. A shot in the arm for sales? Probably. |
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Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion. |
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If you need proof that retailers have pinned big hopes on the economic-stimulus checks, check out Supervalu. In April, the retailer unveiled a new program that lets customers "cash" their checks in-store for special gift cards—each with an extra $30 tacked on. The offer runs through July. |
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Sales for AT&T, the exclusive provider of Apple's iPhone, soared, nearly doubling last year's $63 billion. Its ad spend rose about $500 million. |
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Marlboro continues to vastly outsell its next nine competitors combined. However, as cigarette sales are down overall, so are Marlboro's. Its unit sales were at 150.3 billion last year. |
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Air travel is, by nature, not in the least bit green, but some airlines, like Alaska Air, are trying. The carrier's plan to reduce its carbon footprint: Cut the number of in-flight magazines. Seriously. |
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As gas prices continue to rise, some car rental agencies are offering to subsidize the cost to fill 'er up, most notably Hertz, which was offering a free tank of gas in some locations as the summer travel season got under way. |
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