About Us | Contact Us | RSS

Brandweek Home > Superbrands > Top Brands
  Brand / Parent Company Category Total Sales Media Expenditures in millions  
 
  1. VF Apparel 7.14 103.7  
  2. Whirlpool Appliances 26.10 12.00  
  3. Chevrolet Autos 2,250,352.00 606.40  
  4. Bud Light Beer, Wine, Liquor: Beer 42.0 176.60  
  5. Coke Classic Beverages 1,707.30 119.10  
  6. Microsoft Computers: Software 57.90 261.60  
  7. Sony Consumer Electronics 26.0 153.60  
  8. Visa Credit Cards 1746.00 360.50  
  9. Paramount Entertainment 1,494.10 273.20  
  10. McDonald's Fast Food 28.75 769.90  
  11. ING Financial Services 195.00 66.20  
  12. Oreos Food: Cookies 492.90 38.80  
  13. Nike Footwear 4,100.00 50.00  
  14. Irish Spring Health & Beauty: Soap 50.50 0.30  
  15. Pine Sol Household: Cleaners 67.0 20.5  
  16. Prilosec OTC Pharma-OTC: Stomach 388.70 85.50  
  17. Lipitor Pharma Prescription 8.10 178.40  
  18. Wal-Mart Retail 374.50 493.60  
  19. AT&T Telecom 118.90 1,860.00  
  20. Marlboro Tobacco 144.4 N/A  
  21. Nintendo Toys 8.20 122  
  22. American Travel: Airlines 22.90 52.90  
 
Total Sales are based on different units and vary by category. Please see individual category pages for Total Sales units for that category.
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.

Superbrands - The Best of the Best in Branding

Brand loyalty is what every company strives for. The Brandweek Superbrands report highlights those companies that have taken their brand identity marketing to the next level. The year's top branding efforts in 22 distinct categories are detailed for you in the Brandweek special report, Superbrands.
Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report. To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!
Advertising Opportunities | About | Contact | Sitemap | RSS | Superbrands | Brand Marketing Home | Brand Marketing News | Brand Marketing Special Reports | Marketing Data Center |
Brand Marketing Community | Online Branding Multimedia | Current Issue | Subscribe | Newsletter | Login | Mobile Brand Marketing and News

© 2008 Nielsen Business Media. All Rights Reserved. Read our TERMS OF USE & PRIVACY POLICY